Coffee Market Analysis - Size, Share, Growth, and Forecast Market Analysis

Coffee Market Analysis

The size of the global coffee market is expected to continue its steady growth over the next 4-5 years, as the continuously rising millennial population will be the key target audience for coffee market participants during this period. Millennials have become increasingly willing to spend on coffee beverages and brands which is driving organic coffee market growth.


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The popularity and availability of high-quality and specialized coffee products with flavors and aromas are expected to fuel the influx of millennials in cafés. Due to these factors, our coffee industry analysis forecasts the global organic coffee market to increase more than USD 2.2 billion in market size between 2016-2021, accelerating at a CAGR of nearly 13% during the forecast period.

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Organic coffee is only one of the many categories of coffee which is expected to witness strong growth over the next few years. For example, the size of the instant coffee market will increase over USD 8 billion by 2022, accelerating at a CAGR of nearly 5%, while the market for cold brew coffee will increase USD 337 million in market size between 2018-2022, registering a year-over-year growth rate of 26.8% in 2018.

Apart from regular coffee, the popularity of espresso coffee is also growing among millennials. Established players in the global espresso coffee market are introducing flavored drinks to attract the millennial population. Several bars and pubs are introducing espresso-based cocktails. In 2018, Europe was the largest consumer of espresso coffee. Consumers across countries such as Italy, Germany, France, the UK, and Spain exhibit a strong demand for espresso coffee.

The rising consumption of coffee will also influence the demand for coffee equipment such as commercial coffee brewers, commercial espresso machines, and coffee bean grinders. As the growing consumption of coffee will induce vendors to expand their processing plants, the next few years will also witness a rise in demand for industrial coffee grinders. Additionally, there is also a growing preference among end-users towards purchasing home coffee grinding machines and smart coffee makers.

Technavio's coffee industry analysis highlights several emerging trends that are expected to gain traction and positively impact the global coffee market during the forecast period. These top trends include the increasing population across both advanced and emerging economies along with their rising disposable incomes, the growing impact of online retailing, and the increasing amount of new product launches. These emerging trends are expected to impact the consumption of coffee, thus positively impacting coffee industry growth. Other insights provided within our coffee market reports include:

Coffee Market Insights

  • The rapidly increasing number of new product launches will be a factor driving market growth over the next few years. Recently, we have witnessed the launch of various variants of instant coffee powder and instant coffee mixes. Moreover, with the growing preferences of coffee over other beverages among the consumers, instant coffee manufacturers have launched several flavored products to attract a wider audience.
  • The rising café culture among the urban youth population has also been contributing to the growth of the coffee market. The continuously rising millennial population which contributes to over 25% of the global population will be the key target audience for the coffee market.
  • Strong growth through 2021 is expected for the global coffee pods market. Consumer demand for compostable and organic and fairtrade coffee pods will be a key trend impacting the growth of this market.

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Coffee Market Share and Segmentation

Within our coffee market research, we provide deep insights into the market landscape, its segments, and their market share. Our coffee market segmentation research offerings include:

  • Instant Coffee Market
    • Spray-Dried Instant Coffee Market
    • Freeze-Dried Instant Coffee Market 
  • Whole Bean Coffee Market
    • Medium Roast Coffee Market
    • Dark Roast Coffee Market
  • Roast and Ground Coffee Market
    • Global Coffee Pods Market
    • Global Coffee Beans Market
    • Liquid Concentrates and Enhancers Coffee Market
  • Ready-to-Drink Coffee Market

In addition to the coffee market research segmentation offerings listed above, we also provide comprehensive coverage of the different flavors in the coffee industry. Our area of expertise within the flavored coffee market includes:

  • Infused Coffee Market
    • Drip or Filtered Coffee Market
    • French Press Coffee Market
    • Cold Brew Coffee Market
  • Boiled Coffee Market
    • Percolated Coffee Market
    • Turkish Coffee Market
    • Moka Coffee Market
  • Vacuum Coffee Market
  • Espresso Coffee Market
    • Cappuccino Coffee Market
    • Caffe Americano Coffee Market
    • Cafe Lungo Coffee Market
    • Cafe Cubano Coffee Market
    • Caffe Crema Coffee Market
    • Cafe Zorro coffee market
    • Doppio Coffee Market
    • Espresso Romano Coffee Market
    • Guillermo Coffee Market
    • Ristretto Coffee Market
    • Latte Coffee Market
      • Mocha Coffee Market
  • Iced Coffee Market
    • Frappe Coffee Market
    • Freddo Cappuccino Coffee Market
    • Freddo Espresso Coffee Market
    • Mazagran Coffee Market
    • Palazzo Coffee Market
    • Ice Shot Coffee Market
    • Shakerato Coffee Market
  • Affogato Coffee Market
  • Cortado Coffee Market
  • Liqueur Coffee Market
  • Black Coffee Market

We at Technavio, with our comprehensive understanding of the coffee market, have been monitoring the latest industry trends and developments to create an in-depth portfolio of coffee market reports. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Our coffee market reports offer the following insights:

  • Coffee market size
  • Coffee market share
  • Coffee market forecast
  • Coffee market vendor landscape
  • Coffee industry trends
  • Coffee industry statistics

Our coffee market research is a major segment within our non-alcoholic beverages industry report catalog. We cover all segments within the non-alcoholic beverage industry including the carbonated soft drinks market, bottled water market, tea market, dairy-based beverage market, and dairy alternatives drinks market.

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