Merchandise Market Analysis

The global merchandise market analysis, a segment within the global leisure products market covers various markets from licensed sports, TV, and movie merchandise to animation collectibles. The global merchandise market will grow at a steady pace during the next few years. The market for licensed sports merchandise market will grow by almost USD 4.3 billion during 2021-2025. APAC will be the major market for licensed sports merchandise and about 36% of this growth will originate from this region. The increasing awareness about fitness activities and the popularity of athleisure will have a significant impact on the growth of this market.


Similarly, the market for animation collectibles will also grow steadily in the coming years and during 2020-2024, the market will grow by USD 1.30 billion. The popularity of 3D printing will have a significant impact on the growth of this market. China and Japan will be the key markets for animation collectibles and APAC will account for 32% of the market’s growth during this period.

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Merchandise Market Segmentation


  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Video Games
  • Others

Distribution Channel

  • Specialty stores
  • Hypermarkets and Supermarkets
  • Department Stores
  • Online Retailers
  • Kiosks

Merchandise Market: Geographic Segmentation

The global merchandise market has been analyzed across key geographical regions to identify region level market dynamics, developments, and the key growth countries for the forecast period. The regional level merchandise market analysis identifies the market share, growth momentum, and key leading countries in the regions:

  • North America (NA)
  • South America (SA)
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)

Merchandise Market: Key Market Trends & Challenges

The merchandise market analysis provides a comprehensive study of the various factors that will impact the growth of this market. The growing awareness about fitness activities is leading to an increased participation in various sports and fitness activities, in turn, driving the demand for sports merchandise. Moreover, the growth of the ecommerce industry and the emergence of 3D printing will also have a significant impact on the merchandise market.

In addition to the key market trends that will positively influence the merchandise market, our merchandise market analysis also provides detailed information on the merchandise market challenges that might restrict market growth.

Merchandise Market: Vendor Landscape


Our merchandise market analysis reports include an extensive vendor landscape to highlight the strong areas and development strategies adopted by the vendors operating in the market. The vendor landscape utilizes multiple sources and tolls to gather information of the multiple stakeholders and their offerings towards the market. Sources such as company websites, annual reports, whitepapers, subscription & in-house databases, industry journals, publications and magazines are used in addition to other relevant sources.

The vendor analysis provides a framework to estimate the merchandise market, while also categorizing the vendors into pure play, category focused, or diversified based on their offerings. All merchandise market reports provide the key and contributing players across the value chain based on in-house influence index, developed using multiple industry and market parameters.

In the merchandise market, we cover and analyze the revenue, offerings, developments of over 70 vendors including:

  • 41 Entertainment
  • Aardman Animations
  • Adidas AG
  • American Greetings Corp.
  • ANTA Sports Products Ltd.
  • Bioworld
  • Brandgenuity
  • CafePress Inc.
  • Cartoon Network
  • CBS Corp.
  • Cimpress NV
  • Columbia Sportswear Co.
  • Comcast Corp.
  • Copyright Promotions Licensing Group
  • CVS Health Corp.
  • Discovery Consumer Products
  • DreamWorks Animation
  • EBay Enterprise
  • Endemol Shine Group
  • Entertainment One
  • European Licensing Company (ELC)
  • Everlast
  • Exim Licensing Group
  • Fanatics Inc.
  • FremantleMedia
  • G-III Apparel Group Ltd.
  • Global Icons
  • Hallmark
  • Hanes
  • Hasbro Inc.
  • Haven Licensing
  • HP
  • IMG Licensing
  • Ink Group
  • Knights Apparel
  • LMCA
  • Mattel Inc.
  • Morgen Studios
  • National Geographic Creative
  • NBCUniversal
  • Newell Brands
  • Nickelodeon
  • Nike Inc.
  • Plus Licens
  • Quiksilver Inc.
  • Ralph Lauren Corp.
  • Redibra
  • Reebok
  • Rite Aid Corp.
  • Sanrio Co. Ltd.
  • Shutterfly Inc.
  • Smilebox
  • Snapfish LLC
  • Sony Entertainment Inc.
  • Striker Entertainment
  • Target Corporation
  • The Beanstalk group
  • The LEGO Group
  • The Licensing Company
  • The Walt Disney Company
  • Time Warner Cable
  • Twentieth Century Fox Consumer Products
  • Tycoon Group
  • Under Armour Inc.
  • V. F. Corporation
  • Vistaprint
  • Walgreens
  • Walmart Inc.
  • Warner Bros. Consumer Products
  • World Wrestling Entertainment

Merchandise market research reports on the global merchandise market are backed with competitive intelligence and benchmarking to analyze the global and regional market sizes, provide accurate forecasts, analyze sub-segment markets, identify the market characteristics and dynamics. Our merchandise market analysis reports also provide detailed customer and vendor landscapes to highlight the key winning strategies in the market. Our research offers detailed Porter’s Five Forces analysis, to highlight the influence of new market entrants, suppliers, customers, and substitute products on the market. This comprehensive approach assists with key insights to determine the competitiveness, profitability, and attractiveness of the market, offering valuable guidance for companies interested in the merchandise market.

Our reports on the merchandise markets highlight the potential revenue impact created for the stakeholders across the market value chain with the integration of such technologies. Additionally, our reports also uncover new opportunities and offer go-to-market support to assist in strategic decision making for the key stakeholders in the merchandise market ecosystem.

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