Published on: December 12, 2019
Bottled water offers a clean and hygienic alternative to tap water, which is particularly valuable in places where the tap water is unsafe or unpleasant to drink. There are a wide variety of packaged water products to appeal to consumers' varied hydration needs and preferences. The bottled water market includes products such as nutrient-fortified water, alkaline water, electrolyte-rich water, and purified water.
The bottled water market is estimated to grow at a CAGR of 5.88% between 2022 and 2027. The size of the market is forecast to increase by USD 102.44 billion. The growth of the market depends on several factors, such as increasing health and wellness awareness, rising per capita consumption, and the availability of clean and safe drinking water options.
Bottled water is typically packaged in materials such as PET, glass, and aluminum, and distributed through hypermarkets, supermarkets, convenience stores, and other retail channels. Common bottled water product types include still water, carbonated water, and functional beverages.
Key trends in the bottled water market include the emergence of premium and functional water products, demand for sustainable packaging options, and the popularity of flavored and fortified water varieties. There is also a growing focus on eco-friendly practices, such as using recycled and biodegradable packaging materials.
Concerns over drinking water safety help drive demand for bottled water products, as gastrointestinal diseases can be caused by contaminated water sources. The convenience of packaged water options for travelers, working professionals, and in-house consumers also makes them a popular choice. Health and wellness trends are another factor driving the market.
Challenges facing the bottled water market include concerns over plastic waste and environmental sustainability, as well as potential health risks associated with certain packaging materials and contaminants like per- and polyfluorinated alkyl substances (PFAS). Addressing these challenges requires investments in sustainable packaging solutions and stringent quality control measures to ensure product safety.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC will see steady growth during the forecast period. The market, especially in China, is growing rapidly due to population growth, coupled with economic development and increasing income levels. The growing trend of healthy living has led to an increase in the demand for water bottles with filters as they offer a healthier and safer drinking option compared with tap or bottled water.
Technavio's bottled water industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our bottled water market reports include:
Technavio’s market research on this industry provides a detailed analysis of the market landscape, providing data on product types, regional markets, sales channels, and more.
Our bottled water market segmentation covers topics such as:
Learn more about the bottled water industry [Explore Reports]
In order to provide you with a comprehensive view of the bottled water industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
FAQ on the Bottled Water Market:
1.How do I identify key trends in the bottled water market?
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
2.How do I decide which segments of the bottled water market to focus on?
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
3.Who are the major players in the bottled water market?
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
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