Published on: February 14, 2020
Our content market analysis provides market size and forecast, value chain analysis, analyzes key trends, growth drivers, challenges, and a detailed vendor analysis into the various sectors in the global content market. Our reports also provide a scenario-based analysis of content market taking into consideration of the macro and micro factors by studying around 25 vendors.
Content market research reports highlight macro level drivers, trends, and, challenges that impact the overall market. These factors are analyzed both for the current market situation and their impact over the forecast period. The reports track the markets at a regional level to highlight growth and emerging regions and countries. Our research process combines extensive research into the vendors and their offerings, key growth strategies adopted by leaders, and the key developments in the market.
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The global content market has been analyzed across key geographical regions to identify region level market dynamics, developments, and the key growth countries for the forecast period. The regional level content market analysis identifies the market share, growth momentum, and key leading countries in the regions:
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With an increasing number of smart connected devices, there is a growing need for digital content. Moreover, the need for customized news and health services that will benefit local requirement is also driving the demand for the easy availability of digital content. The preference for online education and the popularity of OTT platforms are also influencing the need for the various forms of digital content including digital video content and digital gaming content.
During 2020-2024, the digital content market size will increase by $519.83 billion. APAC will contribute to the maximum growth of this market and countries such as Japan and China will be the key markets for digital content in APAC.
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The development of commercial versions of VR headsets have resulted in a decrease in the price of VR gear. The emergence of affordable VR gear has subsequent led to the increased demand for VR content. Though the gaming market is the highest adopter of VR content, the growing emphasis on the applicability of VR in education will influence the need for virtual reality content from the education sector. North America is a major market for VR in the education sector and during 2020-2024, this region will account for over 34% of the VR market growth in the education sector.
With the presence of a large number of players who are increasingly focusing on developing software and hardware for VR, countries such as China and Japan are also key markets for virtual reality content.
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The coming years will also provide significant growth opportunities for companies in the digital education content market. The rising penetration of Internet-enabled devices and the demand for customized learning will drive the need for digital education content. To offer tailor-made content integrated with the conventional course curriculum, educational institutions are also adopting digital education content products.
Among the K-12 and higher education segments, the K-12 segment will account for the largest digital education content market share. During 2020-2024, the digital education content market will register a CAGR of almost 11%.
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The availability of low-cost smartphones and growing investments in communication network infrastructure have resulted in increased usage of mobile computing devices. This coupled with the rise in the preference for OTT platforms is driving OTT market growth. To enhance customer experience, OTT service providers have also started adopting AI. By 2024, the OTT market size will increase by over USD 88.85 billion.
Such factors will lead to an increased demand for OTT content including video, music streaming, and VoIP. During 2020-2024, the OTT market growth by the video content segment will be faster than the growth by the other OTT content segments. With a steady increase in the number of subscribers year-over-year (YoY), vendors are also focusing on providing quality and consumer-engaging content.
The increasing number of investments in digital marketing, the preference for content marketing infographics, and the use of video footages for the promotional activities, which, in turn, will drive the demand for visual content. To improve brand awareness and targeting potential customers, companies are also preferring authentic images from stock agencies.
The visual content market is highly competitive and the market participants are competing based on product portfolio, content quality, pricing, and product differentiation. Targeting B2C marketers, on-demand visual content, and targeting video content marketing by regional demographics, gender, and age are some of the strategies adopted by vendors in the visual content market.
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In our content market analysis, the revenue of the major vendors are identified from various secondary sources to estimate the market. Our research gathers information related to vendor revenue and offerings from multiple sources such as company websites, annual reports, whitepapers, subscription & in-house databases, industry journals, publications & magazines, and other relevant sources. The reports identify vendors who have pure-play, category-focused or diversified offerings.
The content market reports provide a detailed vendor landscape to identify the strengths and strategies of vendors operating in the market. The vendor landscape identifies key and contributing players across the value chain based on the influence index developed in-house based on industry and market parameters.
In the content market analysis, we cover and analyze the revenue and offerings of around 25 vendors including:
Backed with competitive intelligence and benchmarking, our global content market analysis provides insights into the market size at global and regional levels, detailed analysis of sub-segments, identifies the key dynamics impacting the market, and also provides detailed customer and vendor landscapes. The reports incorporate the Porter’s Five Forces analysis to determine the competitiveness, profitability, and attractiveness of the market. The five forces analysis, combined with detailed market and competitive landscape analysis, highlights the influence of potential new market entrants, suppliers, customers, and substitute products on the market offers valuable industry knowledge and guidance for companies interested in the content market.
Our reports identify high-value opportunities across industries that are being revolutionized by technology and research advancements. Digital transformation initiatives and the advent of technologies such as Artificial Intelligence, Blockchain, Cloud Computing, and Big Data are disrupting the dynamics of multiple industries from healthcare to banking and manufacturing. Our content market reports highlight the impacts of the integration of such technologies and the potential revenue opportunities created for the stakeholders across the market value chain.
Our reports are designed to offer go-to-market support and assist in strategic decision making for the key stakeholders in the content market ecosystem.
Need a report tailored to your specific requirements? We can help! From Customer Assessment to Entry Barriers and Risk Factors, our Custom Research Solutions can help you gain insights on several niche segments
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