Published on: December 12, 2019
The cookies market size is projected to increase by USD 28.36 billion at a CAGR of 6.82% between 2023 and 2028. The market's growth is influenced by factors such as the increasing focus on product premiumization, the heightened demand for healthier cookie options, and the rising sales of cookies within on-trade channels. Consumers are also looking for convenient and indulgent snack options.
The growing emphasis on product premiumization underscores the evolving nature of consumer preferences and the demand for high-quality offerings. The heightened interest in healthier cookie alternatives reflects shifting dietary preferences and wellness considerations among consumers, who are looking for nutrients such as vitamins and minerals.
The market encompasses a wide range of products, including traditional favorites like chocolate chip and oatmeal cookies, as well as newer varieties catering to diverse tastes and dietary preferences. Cookies come in many different forms, such as drop cookies, bar cookies, and molded cookies. Factors such as rising disposable incomes, urbanization, and changing lifestyles contribute to increased cookie consumption.
Several trends are shaping the cookies market, including the growing demand for healthier options such as gluten-free and nutrient-dense cookies. Additionally, consumers are drawn to unique flavors, shapes, and packaging innovations, driving manufacturers to constantly innovate and diversify their product offerings.
Key drivers of the cookies market include changing consumer preferences, convenience, and the widespread availability of cookies in supermarkets, convenience stores, and online platforms. Moreover, the increasing adoption of smartphones and digital marketing strategies enables companies to reach a wider audience and enhance brand visibility.
The cookies market faces competition from other snack options like chips and fruits. It also has to contend with health concerns related to obesity and poor diets, and the need to address dietary restrictions such as gluten and lactose intolerance.
Opportunities abound in the cookies market, particularly in developing economies where rising incomes and changing consumer preferences create fertile ground for market expansion. Tapping into the demand for healthier alternatives and leveraging packaging innovation can further fuel growth.
Technavio's analysts have provided extensive insight into the market, detailing the regional market growth and trends influencing the market's trajectory over the coming years. The market in North America is diverse, with growing consumer demand for innovative products. Manufacturers provide a range of health-based and indulgent cookies in the region. The availability of different flavors such as buttercream, chocolate, ginger, and coconut is expected to grow.
Consumers are increasingly shifting toward healthy lifestyles. As a result, demand is rising for healthy and natural ingredients, such as naturally sourced flour, sugar, oil, nuts, whole grains, fruit, raisins, and seeds. Prominent producers are shifting their focus toward promoting clean labeling for their products. These factors will drive the growth of the regional market during the forecast period.
Technavio's cookies industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our cookies market reports include:
In order to provide you with a comprehensive view of the cookies industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the cookies market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
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