Published on: February 14, 2020


Digital Content Market Analysis

The global Digital Content market is categorized as a part of the global Interactive Media and Services market. The global Interactive Media and Services market covers companies engaged in content and information creation or distribution through proprietary platforms, where sales are primarily generated through pay-per-click advertisements. The global interactive media and services market includes search engines, social media and networking platforms, online classifieds, and online review companies. Our reports on global Digital Content market provide market size and forecasts, identify growth opportunities, value chain analysis, analyze key trends, growth drivers, and challenges, in addition to a detailed vendor analysis.

 

Our reports highlight macro level drivers, trends, and, challenges impacting the overall interactive media and services market, and the interplay of these to impact digital content markets. These factors are analyzed both for the current market situation and their impact over the forecast period, till 2024. The report tracks the market at a regional level to highlight growth and emerging regions and countries. Our research process combines extensive research into the vendors and their offerings, key growth strategies adopted by leaders, and the key developments in the market.

 

Increase in electronic components in automobiles and integration of safety systems are the significant macro-level drivers impacting the overall interactive media and services market, which will have a positive effect on the digital content markets as well.

However, factors such as low repair and maintenance requirements in evs and low repair and maintenance requirements in evs could restrict the growth of the market.

Interactive Media and Services market segmentation

Interactive media and services which is the parent market and includes the global digital content market within its scope, has been segmented into multiple sub-segment markets. The research identifies the key growth areas and opportunities for stakeholders across each sub-segment of the global digital content market. The market can be segmented as follows:

  • Type
    • Search engines
    • Social media and networking platforms
    • Online classifieds
    • Online review companies
  • Revenue source
    • Pay-per-click advertisements
    • Others (social media advertising, price comparison website advertising, and other types of revenue streams)
  • Application
    • Sales and marketing management
    • Customer experience management
    • Competitive intelligence
    • Risk management

Geographic Segmentation

The global digital content market has been analyzed across key geographical regions to identify region level market dynamics, developments, and the key growth countries for the forecast period. The regional level analysis identifies the market shares, growth momentum, and key leading countries in the market:

  • North America (NA)
  • South America (SA)
  • Europe
  • Asia Pacific (APAC)
  • Middle East and Africa (MEA)

Vendor Landscape

In the interactive media and services market, revenues of the major vendors are identified from various secondary sources to estimate the market. Our research gathers information related to vendor revenue and offerings from multiple sources such as company websites, annual reports, whitepapers, subscription & in-house databases, industry journals, publications & magazines, and other relevant sources. The reports identify vendors who have pure play, category focused, or diversified offerings.

 

The digital content market reports provide a detailed vendor landscape to identify the strengths and strategies of vendors operating in the market. Vendor landscape identifies key and contributing players across the value chain based on the influence index developed in-house based on industry and market parameters.

 

In the digital content market, we cover and analyze the revenue and offerings of around 25 vendors including:

 

  • Adobe Inc.
  • Amnovet
  • Anubavam
  • Blackboard Inc.
  • Cengage Learning Inc.
  • D2L Corp.
  • Hannon Hill
  • Ingeniux
  • Jadu
  • Krawler LMS
  • McGraw-Hill Education
  • MPS Ltd.
  • OmniUpdate
  • Pearson Plc
  • Saba Software Inc.
  • White Whale Web Services
  • Xyleme

 

Backed with competitive intelligence and benchmarking, our research reports on the global digital content market analyze and forecast the market size at global and regional levels, provide detailed analysis of sub-segments, identify the key dynamics impacting the market, and provide detailed customer and vendor landscapes. The reports incorporate the Porter’s Five Forces analysis to determine the competitiveness, profitability, and attractiveness of the market. The five forces analysis, combined with detailed market and competitive landscape analysis, highlights the influence of potential new market entrants, suppliers, customers, and substitute products on the market offers valuable industry knowledge and guidance for companies interested in the digital content market.

 

Our reports identify high value opportunities across industries that are being revolutionized by technology and research advancements. Digital transformation initiatives and the advent of technologies such as Artificial Intelligence, Blockchain, Cloud Computing, and Big Data are disrupting the dynamics of multiple industries from healthcare to banking and manufacturing. Our reports highlight the impacts of the integration of such technologies and the potential revenue opportunities created for the stakeholders across the market value chain.


 

Our reports are designed to offer go-to-market support and assist in strategic decision making for the key stakeholders in the digital content market ecosystem