Resort Market in France – Size, Forecast, and Competitive Landscape: Explore PREATONI Group’s Potential in France

Market Outlook: Resort Market in France 2025-2029

The resort market in France is diverse and thriving, driven by a blend of luxury, ski, coastal, and countryside destinations, attracting both domestic and international tourists seeking high-quality leisure experiences. The market is expected to grow by USD 20-25 billion at a CAGR of 20%-22% between 2025 and 2029. Exact values for this market can be accessed upon purchasing the report. Key companies in this market include:

• Accor
• Groupe Pierre & Vacances-Center Parcs
• MGM Constructeur
• MGM Resorts International
• Others

IPO Company Overview: PREATONI Group in the French resort market

PREATONI Group recently launched its IPO on the Euronext Access+ Paris in February 2025 under the ticker symbol MLPRG, creating a new opportunity for investors. The company is a leading real estate investment and development company, specializing in residential, commercial, and hospitality projects across Europe. With a strong presence in the French market, PREATONI Group focuses on delivering high-quality properties that cater to luxury living, tourism, and leisure.

Market Segmentation: How is the French resort market segmented?

Resort Type

• Golf Resorts
• Beach Resorts
• Island Resorts
• Lake Resorts
• Mountain Resorts
• Ski Resorts
• Eco-Resorts

Ski resorts lead the market, particularly those in the French Alps. France is globally recognized for its extensive and world-class ski areas, such as Chamonix, Courchevel, and Val d'Isère, which attract millions of tourists annually for winter sports. This segment benefits from both a strong domestic market and high international demand, making it a key driver of the resort industry in the country.

Investment Opportunities: Why explore the French resort market with Technavio?

Recent developments in the French resort market show a growing focus on luxury and sustainability as key drivers of growth. France remains a global leader in skiing and mountain resorts, with high-end ski destinations in the French Alps continuing to attract international tourists. In addition to traditional offerings, there is a growing trend toward integrating wellness services, such as spas and holistic health retreats, into the resort experience, catering to the increasing demand for relaxation and self-care. Furthermore, French beachfront and island resorts are being upgraded with state-of-the-art facilities and exclusive experiences, focusing on both opulence and the seamless blending of local culture and modern luxury.

Another significant trend in the French resort market is the rise of eco-tourism. Eco-resorts, particularly those situated in the French countryside and coastal areas, are gaining traction with environmentally conscious travelers. These resorts are designed with sustainability in mind, featuring green technologies, organic food offerings, and efforts to minimize environmental impact. Additionally, France is witnessing an increased interest in nature-based experiences and outdoor activities, further fueling demand for resorts that emphasize nature retreats and agro-tourism. These developments reflect a broader shift toward more personalized, sustainable, and immersive travel experiences, aligning with global trends in eco-friendly tourism.

Market Dynamics: What factors are influencing the resort market in France?

Drivers:

The resort market in France is driven by the country’s strong tourism sector, which benefits from its world-class infrastructure, diverse landscapes, and rich cultural heritage. France's status as a top global tourist destination, particularly for ski resorts in the French Alps and luxury beachfront resorts, attracts both domestic and international visitors. Additionally, the rising demand for high-end, experiential travel, combined with government support for tourism and hospitality sectors, propels the growth of luxury and eco-conscious resort developments.

Trends:

One of the key trends in the French resort market is the growing focus on sustainability, with more resorts adopting eco-friendly practices and sustainable design to appeal to environmentally conscious travelers. There is also a surge in demand for wellness and spa retreats, with many resorts integrating health-focused amenities such as yoga, fitness centers, and organic dining options. Furthermore, luxury resorts are increasingly offering personalized, high-end experiences such as private villas, exclusive golf courses, and curated cultural experiences to attract affluent guests.

Opportunities:

The French resort market presents several opportunities, particularly in the eco-tourism segment, as travelers seek greener, nature-based experiences. With a growing interest in outdoor adventures, resorts that emphasize nature retreats, hiking, and agro-tourism have the potential for strong growth. Additionally, there are opportunities in the luxury segment, especially in emerging destinations outside traditional tourist hubs, where exclusive resorts can cater to niche markets seeking privacy and personalized experiences. The rise of digital platforms also opens up new avenues for resorts to market directly to global travelers.

Challenges:

The resort market in France faces several challenges, including intense competition, particularly in popular regions like the French Alps and Côte d'Azur, where many resorts are vying for the same high-end clientele. Environmental concerns, such as the carbon footprint of large resort developments, also pose a challenge, as sustainability becomes increasingly important to travelers. Additionally, the ongoing impacts of global economic uncertainty and changing travel habits due to factors like pandemics or climate change can lead to fluctuating demand in the resort industry.

Investment Questions: Topics to consider when investing in the resort market in France

What is the target demographic for the resort?
Identifying the key audience for the resort (luxury travelers, eco-tourists, families, adventure seekers) will help tailor the resort’s offerings and marketing strategies, and ensure long-term profitability.

What is the location’s potential for year-round demand?
Investors should assess whether the resort is in a seasonal destination (e.g., ski resorts) or a year-round destination (e.g., coastal resorts), and evaluate how easily the resort can attract guests outside peak seasons.

What are the current trends in the resort market?
Understanding emerging trends such as eco-tourism, wellness tourism, and experiential luxury can help identify resorts with growth potential and align investments with consumer preferences.

What is the resort’s competitive advantage?
Investors should evaluate what makes the resort stand out in the market, such as unique amenities, services, or access to natural attractions. A strong competitive advantage can lead to higher occupancy rates and premium pricing.

What infrastructure and connectivity are available at the location?
The success of a resort heavily depends on the quality of transport infrastructure (airports, roads) and connectivity to major tourist hubs. Strong accessibility can increase the resort’s attractiveness to both domestic and international tourists.

For a detailed analysis of the resort market in France, buy the full report

Technavio Report Insights: How Can Technavio Reports Help Investors Make Better Business Decisions?

Key Features of a Technavio Report: 

• Comprehensive Market Analysis: Provides a detailed overview of the resort market in France, including market size, growth rate, segmentation, and regional analysis. 

• In-Depth Competitive Landscape: Offers insights into the competitive dynamics, market share and positioning, and product offerings of key players. 

• Future Market Trends: Identifies emerging trends and opportunities that can shape the future of the market. 

• Detailed Segmentation: Breaks down the market into various segments to help investors identify specific niches and target markets. 

• Expert Analysis: Provides expert insights and forecasts from industry analysts

FAQ

1. What is driving growth in the resort market in France?
The growth in the French resort market is driven by France’s appeal as a leading tourist destination, strong infrastructure, and the increasing demand for luxury, wellness, and sustainable travel experiences. Moreover, government support for the tourism and hospitality sectors also plays a role in boosting growth.

2. What are the challenges in the resort market in France?
Challenges include intense competition, especially in well-established tourist regions, the high cost of development and maintenance for luxury and eco-friendly resorts, and environmental concerns about the impact of resort developments on local ecosystems. Additionally, the market is impacted by global economic factors and changing travel preferences.

3. How is technology impacting the French resort market?
Technology is playing an increasingly important role in the French resort market, with digital platforms being used for booking, customer engagement, and personalized experiences. Additionally, resorts are incorporating smart technologies to improve guest services, energy efficiency, and sustainability.

4. What are the legal and regulatory considerations for investing in French resorts?
Investors need to understand local zoning laws, building codes, and environmental regulations that apply to resort developments in France. Additionally, the French government enforces strict labor laws, taxation policies, and guidelines for sustainability, which can impact both the operational and financial aspects of resort investments.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

• 2.2 Criticality of inputs and factors of differentiation
  • Overview on criticality of inputs and factors of differentiation

• 2.3 Factors of disruption
  • Overview on factors of disruption

• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market

• 3.2 Market characteristics
  • Market characteristics analysis

• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition

• 4.2 Market segment analysis
  • Market segments

• 4.3 Market size 2024

• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Market 2019 - 2023
  • Historic Market Size - Data Table on Global Market 2019 - 2023 ($ billion)

• 5.2 Segment Analysis 2019 - 2023
  • Historic Market Size – Segment Analysis 2019 - 2023 ($ billion)

• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029

• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029

• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029

• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029

• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029

• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029

• 7.7 Market condition
  • Chart on market condition - Five forces 2024 and 2029

8 Market Segmentation

• 8.1 Market segments
  • Chart on Segmentation - Market share 2024-2029 (%)
  • Data Table on Segmentation - Market share 2024-2029 (%)

• 8.2 Segment Comparison
  • Chart on Comparison
  • Data Table on Comparison

• 8.3 Segment Market Opportunity
  • Market opportunity ($ billion)
  • Data Table on Market Opportunity ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on market share by geography 2024-2029 (%)
  • Data Table on market share by geography 2024-2029 (%)

• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison

• 10.3 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview

• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation

• 12.3 Landscape disruption
  • Overview on factors of disruption

• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered

• 13.2 Company ranking index
  • Company ranking index

• 13.3 Market positioning of companies
  • Matrix on companies position and classification

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist

• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$

• 14.4 Research methodology
  • Research methodology

• 14.5 Data procurement
  • Information sources

• 14.6 Data validation
  • Data validation

• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing

• 14.8 Data synthesis
  • Data synthesis

• 14.9 360 degree market analysis
  • 360 degree market analysis

• 14.10 List of abbreviations
  • List of abbreviations