Published on: March 16, 2020
The label market plays a pivotal role in packaging and brand marketing across industries, utilizing materials such as paper, plastic, and cloth to convey product information and enhance consumer engagement. It serves a wide range of sectors from food and beverages to pharmaceuticals, driven by evolving trends and technological advancements. Examples of label types include pressure-sensitive labels (PSLs), glue-applied labels, and in-mold labeling, tailored to specific product types and environmental conditions.
The labels market size is expected to grow at a CAGR of 5.87% between 2022 and 2027. The growth of the market depends on factors such as an increase in demand for sleeve labels, the growing demand from the organized retail sector, and a rise in demand for colored labeling. The market is witnessing innovations in recyclable adhesives, liner-free labels, and clear film labels, responding to growing demands for sustainability and product transparency.
Key trends include the adoption of smart labels and digital transformation in labeling processes, facilitating inventory tracking, and enhancing consumer interaction through technologies like NFC and sensing labels. The market is driven by increasing regulatory compliance requirements, counterfeit prevention, and the need for efficient inventory management in the retail and e-commerce sectors.
Waste reduction efforts amidst plastic consumption concerns, freight costs, and complexities in global supply chains create challenges for manufacturers, who must also navigate issues related to compatibility problems with packaging materials and address human errors in labeling procedures.
Opportunities abound with advancements in sustainable labeling solutions, including biodegradable labels and recycled materials like recycled PP, aligning with consumer demand for eco-friendly products. Innovations in digital labels and technological integration enhance the omnichannel experience and support compliance with evolving regulatory standards.
APAC is projected to account for 49% of the global market by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market. The market is expected to grow fastest in developing countries in APAC such as India and China. Changes in lifestyle and demographics, especially among the middle class in developing countries, are increasing the demand for packaged food and beverages, leading to rising demand for food and beverage labels.
Technavio's label industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our label market reports include:
In order to provide you with a comprehensive view of the label industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the label market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
Our in-depth knowledge of the label market is built on decades of experience and a global network of industry experts. We know the importance of having a strong foundation on which to base important decisions, and with over 500 analysts located around the world, we deliver actionable insights for every segment of the market.
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
LinkedIn
Facebook 
Twitter
Email
Reddit
Tumblr
Quora
Pinterest
WhatsApp