Published on: November 21, 2019
The global lingerie market has seen healthy growth over the past several years, and this growth trend is expected to continue into the future. The growing popularity of the online distribution channel is helping to drive market growth due to its convenience and the wide variety of products available. The lingerie market includes a wide range of products such as bras, panties, shapewear, and loungewear. Consumers are increasingly drawn towards creative lingerie wear that combines style with functionality, featuring elements like lace, embroidery, and luxury materials.
The lingerie market is experiencing significant growth and evolution, driven by factors such as rising mindfulness about undergarments, changing fashion trends, and increasing demand for comfortable and stylish innerwear. The market is projected to witness further growth, driven by rising awareness among consumers, particularly working women, who have both the spending capacity and interest in investing in quality lingerie.
The shift towards online shopping platforms has fueled growth in the lingerie market, offering consumers greater comfort and convenience in browsing and purchasing branded products. Online retailers and e-portals have capitalized on this trend, offering a wide array of lingerie products to cater to different consumer tastes and preferences.
Product innovation is also driving the market, with a focus on flexible fabrics and designs that provide the best fit and comfort. Brands are innovating with fabrics such as cotton, nylon, silk, and sheer materials to meet evolving consumer preferences. There is also a growing emphasis on body positivity and inclusivity, with brands expanding their size ranges to cater to plus sizes and embracing diverse shapes and sizes.
Challenges in the lingerie market include competition from international companies and premium brands, which are investing in designs, quality, and limited editions to capture consumer interest. The emergence of compression wear and sportswear in the lingerie segment are also competing with traditional innerwear products.
Technavio’s market research on this industry provides a detailed analysis of the market landscape, providing data on product types, regional markets, sales channels, and more.
Our lingerie market segmentation covers topics such as:
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the leading region in the global lingerie market, with increasing disposable income leading to positive growth. Westernization of buying habits and the changes in lifestyles of women, particularly working women, is helping to drive the market in APAC. Growth in this region is expected to be faster than in other parts of the world.
Technavio's lingerie industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our lingerie market reports include:
In order to provide you with a comprehensive view of the lingerie industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
1.How do I identify key trends in the lingerie market?
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
2.How do I decide which segments of the lingerie market to focus on?
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
3.Who are the major players in the lingerie market?
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
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