Published on: March 23, 2020
The outerwear industry caters to diverse needs, offering durable and stylish clothing for women, men, and children. The market includes a range of clothing garments designed to protect individuals from external weather conditions. It is expected to see continued growth as brands focus on innovation to meet consumers’ evolving demand with products that offer durability, safety, and style.
Demand is increasing for outerwear that is both fashionable and functional, and the rise of online retail channels is helping to increase the reach of manufacturers around the world. Trends such as sustainable practices and technological advancements in materials are also shaping the market.
The growing prevalence of extreme weather conditions due to the impact of climate change is helping to drive demand for outerwear with effective protective properties. The growing influence of fashion-conscious millennials is also impacting the type of products available on the market. Factors such as apparel functionality and advancements in materials are driving consumer purchase decisions. Manufacturers can capitalize on trends such as new product launches featuring high-tech materials, advanced insulation, and attention to detail in craftsmanship.
Challenges facing the outerwear market include concerns about the environmental impact of materials used in outerwear production and the need for sustainable practices throughout the supply chain. Providing products that meet consumer demand for both appearance and functionality in one item can also pose a challenge to manufacturers in the industry.
There is currently a focus on developing materials that offer protection against external elements while remaining lightweight, durable, and comfortable. Innovations in materials such as advanced insulation and moisture transport help improve the performance and sustainability of outerwear garments.
Technavio’s market research on this industry provides a detailed analysis of the market landscape, providing data on product types, regional markets, sales channels, and more.
Our outerwear market segmentation covers topics such as:
North America is projected to account for 33% of the global market by 2028. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America is expected to witness high growth during the forecast period, owing to the presence of a well-developed sports industry and increasing interest in activities such as climbing and hiking. The rising demand for customized outdoor apparel is driving the growth of the market in the US. The growing popularity of apparel made from high-quality fibers will also contribute to the market’s growth. The preference for celebrity-endorsed outdoor apparel products and designer collections is rising in the region. Such products cost more than normal apparel.
Technavio's outerwear industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our outerwear market reports include:
In order to provide you with a comprehensive view of the outerwear industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
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