Published on: August 07, 2024
The global pizza market is expected to reach a value of USD 217.15 billion in 2027 at a CAGR of 6.26% between 2022 and 2027. The market’s growth has largely been driven by the expanding frozen pizza segment, led by industry giants like Domino's Pizza and Papa John's. This growth is fueled by the convenience and variety of toppings available in frozen pizza offerings. The proliferation of digital platforms and online ordering has revolutionized the pizza delivery segment, reshaping consumer preferences and fueling market expansion.
The pizza market is a thriving industry characterized by a diverse range of flavors, crust types, and packaging options. Businesses such as Picasso Foods and a multitude of chains and local pizzerias drive the market, catering to diverse consumer preferences and dietary trends.
Pizza crust types include options such as thick crust, thin crust, stuffed crust, and rising crust. Pizzas use a wide variety of vegetables, meats, seafood, and herbs, and cater to a range of dietary preferences such as gluten-free and plant-based products. The products are available through channels such as supermarkets, grocery stores, and convenience stores.
The increasing popularity of online pizza ordering platforms, the rise of healthier product variants, and the convenience of ready-to-eat options are all helping to drive market growth. Factors such as job losses have also contributed to increased demand for affordable and convenient food items like pizza.
The proliferation of online ordering platforms, the introduction of innovative crust options and toppings to cater to diverse dietary preferences, and collaborations with food influencers and celebrity chefs are common trends in the global pizza market.
Key drivers of the pizza market include the convenience and taste appeal of pizza, the availability of a wide range of flavors and crust types, and the growing demand for ready-to-eat and frozen food items. Factors such as globalization and cultural integration contribute to the popularity of international cuisines, including diverse pizza options.
The pizza market faces challenges such as maintaining quality and taste consistency, addressing health concerns associated with certain toppings and crust types, and competing with other convenient food items. Escalating demand and competitive prices can also pose challenges to pizza chains.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increasing desire for convenience foods and customization in food products in North America is driving demand for pizza products. Chains such as Dominos, Little Caesar, Papa Johns, and Papa Murphys Pizza are present in the region and are accounting for the increasing demand in the region, which is expected to continue to grow during the forecast period.
Technavio's pizza industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our pizza market reports include:
In order to provide you with a comprehensive view of the pizza industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the pizza market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
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