Beauty Salon Market by Service Type, by End-User and Geography: Analysis, Size, Growth, Trends, and Forecast, 2024-2028

Market Size

The beauty salon market offers a range of products and services to meet the diverse needs of customers, such as haircuts, hair coloring, nail services, and skincare treatments, aiming to enhance customer experience and promote self-care. Full-service salons cater to a wide range of beauty needs, offering hairdressing, manicures, waxing, tanning, and other services under one roof. Nail salons focus specifically on nail care services, providing manicures, pedicures, and offering a variety of nail care products and accessories. This market is segmented by product type, by end-user, and by region, including North America, Europe, APAC, South America, and the Middle East and Africa. This report also analyzes key competitors in the beauty salon market.

Technavio’s in-depth industry report offers historical data as well as a comprehensive market forecast. It analyzes the current state of the beauty salon market and provides detailed predictions on its performance over the coming years. It examines key factors such as market drivers, challenges, and key emerging trends, as well as the global competitive landscape. Also included is a breakdown of the types of products available on the market, along with their market shares and future prospects.

Market Report Highlights

Service Type	Hair Care Beauty Services Others
End-User	Men Woment
Regional Landscape	North America Europe APAC South America Middle East and Africa
Key Companies Profiled	Balincan Guinot IMAGE Studios Sola Salon Studios The Ten Spot

Market Report Insights

• Precise evaluation of the market’s size, including historical data and a forecast of market performance from 2024 to 2028
• Qualitative and quantitative analysis of the current market scenario and future prospects, allowing clients to make informed business decisions
• In-depth analysis of the drivers and challenges that will impact the growth of the market between 2024 and 2028
• Predictions about upcoming trends and changes in consumer behavior
• A thorough industry analysis of the competitive landscape and detailed information on key companies in the market, including factors such as market positioning and product offerings
• Region-by-region analysis of market growth and opportunities across North America, Europe, APAC, South America, and the Middle East and Africa

Market Segmentation

The beauty salon market is segmented according to service type, end-user, and region. Technavio’s industry report provides actionable market insights on each segment, including market share and growth forecasts. Hair care is a leading segment of the global beauty salon market, and covers treatments such as hair cutting, styling, and coloring.

Service Type Segmentation

• Hair Care
• Beauty Services
• Others

End-User Segmentation

• Men
• Women

Regional Analysis

Different parts of the world will have different demands, supply chain logistics, legal nuances, and other factors to take into consideration when entering a new market. Technavio’s beauty salon market research helps facilitate strategic business decisions by providing a historical and focused look at regional markets, including market trends, drivers, and challenges as well as predictions for regional market sizes and growth.

Geographical Segmentation:

• North America
  • Segmentation by service
  • Segmentation by end-user
• Europe
  • Segmentation by service
  • Segmentation by end-user
• APAC
  • Segmentation by service
  • Segmentation by end-user
• South America
  • Segmentation by service
  • Segmentation by end-user
• The Middle East and Africa
  • Segmentation by service
  • Segmentation by end-user

Competitive Landscape

This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies in order to help clients improve their market positions. It also provides a detailed analysis of the upcoming beauty salon market trends and challenges and how they will influence market growth, designed to help companies create effective strategies to make the most of the global market.

Companies leading the global beauty salon market include:

• Balincan
• Guinot
• IMAGE Studios
• Sola Salon Studios
• The Ten Spot

Market Dynamics

In order to make informed business decisions and strategies, it’s important to be informed of the many factors impacting the market. What is driving growth in the market and how does that influence new product releases? What challenges are increasing risk for a specific course of action or in a specific market? What will the key trends be over the next several years and what is the best way to take advantage of them? The answers to these questions help companies to evaluate business approaches and develop growth strategies.

Online appointment booking and check-in systems have become standard practice, allowing customers to schedule appointments conveniently and streamline salon operations. Stylists deliver personalized services tailored to individual preferences and needs, catering to both men and women seeking grooming and self-care services.

The Asia-Pacific beauty salon market, fueled by rising disposable income and growing demand for organic beauty and personal care products, presents significant opportunities for growth. In countries like India, the beauty salon market is thriving, offering a diverse range of services including hair treatments, styling, skincare treatments, and cosmetic procedures.

Concerns over the use of chemicals and synthetic compounds in beauty products have led to increased awareness of health risks and environmental impact. Salons are adopting eco-friendly practices and sustainable solutions to minimize waste production and water waste, promoting the use of organic and natural ingredients where possible. Companies are innovating to meet consumer demand for safer, more sustainable beauty solutions. There is also a growing emphasis on addressing health risks faced by salon professionals, such as exposure to chemicals, and reducing waste produced by the beauty industry overall.

FAQ

What services are typically offered in beauty salons?

Beauty salons offer a wide range of services including haircuts, hairstyling, hair coloring, highlights, balayage, keratin treatments, facials, skincare treatments (such as peels and microdermabrasion), waxing, manicures, pedicures, and makeup application.

What are the key trends in the Beauty Salon Market?

Trends include the rise of sustainable and organic beauty products, demand for personalized and customized services, integration of technology (such as online booking platforms and digital marketing), and emphasis on wellness-focused treatments.

How does technology impact the Beauty Salon Market?

Technology enhances the Beauty Salon Market through online booking systems, customer relationship management (CRM) software, digital marketing strategies (social media, SEO), virtual consultations, and tools for personalized customer experiences.

What are the challenges facing the Beauty Salon Market?

Challenges include competition from new entrants and established chains, managing operational costs (rent, supplies, staffing), maintaining skilled and motivated staff, adapting to changing consumer preferences and trends, and navigating regulatory requirements.

What are the opportunities for growth in the Beauty Salon Market?

Opportunities include expanding services to include holistic wellness treatments, leveraging digital platforms for marketing and customer engagement, offering eco-friendly and sustainable products, and catering to diverse customer demographics and preferences.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on North America: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

• 4.1 Dietary supplements market in North America 2018 - 2022
  • Exhibit 18: Historic Market Size – Data Table on dietary supplements market in north America 2018 - 2022 ($ billion)

• 4.2 Distribution Channel Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

• 4.3 Product Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
  • Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)

• 6.2 Comparison by Distribution Channel
  • Exhibit 31: Chart on Comparison by Distribution Channel
  • Exhibit 32: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2023-2028
  • Exhibit 33: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Exhibit 36: Data Table on Offline - Year-over-year growth 2023-2028 (%)

• 6.4 Online - Market size and forecast 2023-2028
  • Exhibit 37: Chart on Online - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 38: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Chart on Online - Year-over-year growth 2023-2028 (%)
  • Exhibit 40: Data Table on Online - Year-over-year growth 2023-2028 (%)

• 6.5 Market opportunity by Distribution Channel
  • Exhibit 41: Market opportunity by Distribution Channel ($ billion)
  • Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
  • Exhibit 43: Chart on Product - Market share 2023-2028 (%)
  • Exhibit 44: Data Table on Product - Market share 2023-2028 (%)

• 7.2 Comparison by Product
  • Exhibit 45: Chart on Comparison by Product
  • Exhibit 46: Data Table on Comparison by Product

• 7.7 Others - Market size and forecast 2023-2028
  • Exhibit 63: Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 64: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 65: Chart on Others - Year-over-year growth 2023-2028 (%)
  • Exhibit 66: Data Table on Others - Year-over-year growth 2023-2028 (%)

• 7.8 Market opportunity by Product
  • Exhibit 67: Market opportunity by Product ($ billion)
  • Exhibit 68: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 70: Chart on Market share by geography - 2023-2028 (%)
  • Exhibit 71: Data Table on Market share by geography - 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 72: Chart on Geographic comparison
  • Exhibit 73: Data Table on Geographic comparison

• 9.6 Market opportunity by geography
  • Exhibit 74: Market opportunity by geography ($ billion)
  • Exhibit 75: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 76: Impact of drivers and challenges in 2023 and 2028

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 77: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 78: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 79: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 80: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 81: Matrix on vendor position and classification

• 13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 82: Inclusions checklist
  • Exhibit 83: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 84: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 85: Research methodology
  • Exhibit 86: Validation techniques employed for market sizing
  • Exhibit 87: Information sources

• 13.5 List of abbreviations
  • Exhibit 88: List of abbreviations