Bourbon Spirits Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China - Size and Forecast 2024-2028

Market Overview

The bourbon spirits market analysis covers the size and forecast for the global bourbon market from 2024-2028, providing insights into the key driving factors and challenges for this segment of the alcoholic beverages market. Key players in the market include Diageo, Brown-Forman Corporation, and Beam Suntory, among others, which focus on innovations in bourbon aging techniques and bourbon regulations to expand their market presence.

Have questions about our reports? We’re here to help! Get in Touch

Market Segmentation

Technavio’s industry report provides actionable market insights on each segment, including market share and growth forecasts.

1. Based on product type:
a. Barrel finished
b. Barrel select
c. Wheated
d. Others

2. Based on distribution channel:
a. On-trade
b. Off-trade

Regional Analysis

Different parts of the world will have different demands, supply chain logistics, and legal nuances. Technavio’s market research helps facilitate strategic business decisions by providing a historical and focused look at regional markets. The bourbon spirits market analysis provides a comprehensive regional analysis of the market in North America, Europe, APAC, South America, Middle East, and Africa, covering the US, UK, France, Germany, and China.

Market Dynamics

What is driving growth in the market and how does that influence new product releases? What challenges are increasing risk for a specific course of action or in a specific market? What will the key trends be over the next several years and what is the best way to take advantage of them? The answers to these questions help companies to evaluate business approaches and develop growth strategies.

 Drivers:
- Growing popularity of bourbon whiskey, particularly in the US and Europe
- Increasing demand for premium and super-premium bourbon brands
- Rising trend of bourbon cocktails and mixology
Trends:
- Innovations in bourbon aging techniques, such as finishing in various barrels
- Expansion of bourbon production capacity to meet growing demand
Opportunities:
- Increasing demand for bourbon in emerging markets, such as India and China
- Growing popularity of craft bourbon and local distilleries

Company Analysis

This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies in order to help clients improve their market positions. It also provides a detailed analysis of the upcoming market trends and challenges and how they will influence market growth, designed to help companies create effective strategies to make the most of the global market.

Diageo: A global leader in beverage alcohol, Diageo's portfolio includes iconic bourbon brands, such as Bulleit, Maker's Mark, and Knob Creek.
Brown-Forman Corporation: Known for its extensive portfolio of bourbon brands, including Jack Daniel's, Woodford Reserve, and Old Forester.
Beam Suntory: With a focus on innovation and sustainability, Beam Suntory's bourbon brands, including Jim Beam, Maker's Mark, and Knob Creek, have gained significant market share.

To access the full market forecast and comprehensive analysis, Buy Now

Market Report Highlights

FAQs

1. What is the size of the bourbon market in North America?
Answer: The North American Bourbon market is expected to grow significantly from 2024-2028.
2. Which region is the largest consumer of bourbon?
Answer: The US is the largest consumer of bourbon.
3. What are the key driving factors for the growth of the bourbon market?
Answer: The growing popularity of bourbon whiskey, particularly in the US and Europe, and increasing demand for premium and super-premium bourbon brands are the key driving factors.
4. Who are the major players in the bourbon market?
Answer: Key players in the bourbon market include Diageo, Brown-Forman Corporation, and Beam Suntory.
5. What is the impact of craft bourbon on the overall bourbon market?
Answer: The growing popularity of craft bourbon and local distilleries is creating new opportunities for market growth.
6. What are the challenges facing the bourbon market?
Answer: Regulatory challenges, particularly regarding Bourbon aging and production, and increasing competition from other spirits categories, such as tequila and gin, are the major challenges facing the bourbon market.

Table of Contents

1. Executive Summary

2. Market Landscape

3. Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2024-2028

4. Historic Market Size

• 4.1 Global market 2018 - 2022
• 4.2 Type Segment Analysis 2018 - 2022
• 4.3 Application Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5. Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6. Market Segmentation by Product Type

• 6.1 Market segments
• 6.2 Comparison by Product Type
• 6.3 Market opportunity by Product Type

7. Market Segmentation by Application

• 7.1 Market segments
• 7.2 Comparison by Application
• 7.3 Market opportunity by Application

8. Customer Landscape

• 8.1 Customer landscape overview

9. Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028

10. Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11. Company Landscape

• 11.1 Overview
• 11.2 Company landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12. Company Analysis

• 12.1 Companies covered
• 12.2 Market positioning of companies

13. Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Need a report tailored to your specific requirements? Try our Custom Research Solutions