Corporate Event Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029

Corporate Event Market Size 2025-2029

The corporate event market is forecast to grow by USD 200-400 billion at a CAGR of 7%-9% from 2025 to 2029. Exact values for this market can be accessed upon purchasing the report.

The market is driven by a variety of factors, including the increasing demand for business networking, product launches, and team-building activities. Companies are investing in both in-person and hybrid events to enhance brand awareness, foster collaboration, and generate business growth. In addition, advancements in technology and the growing popularity of virtual events have reshaped the corporate event industry, making it more flexible and accessible. However, economic uncertainty and high operational costs can hinder the growth of the market. To stay competitive, businesses must focus on innovation, cost management, and delivering superior attendee experiences.

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How is this Market Segmented?

The corporate event market is segmented by event type, industry, platform, event location, and region. The major segments are:

• Event Type
  • Conferences/Seminars
  • Trade Shows/Exhibitions
  • Incentive Programs
  • Company Meetings
  • Others
• Platform
  • Physical Events
  • Virtual Events
  • Hybrid Events
• Region
  • North America (US, Canada, Mexico)
  • Europe (Germany, France, UK, Italy, Spain, Russia)
  • Asia-Pacific (China, India, Japan, South Korea)
  • South America
  • Middle East and Africa

The conference/seminar segment dominates the market and is expected to continue growing, fueled by the increasing number and size of business events globally. Similarly, the Information Technology sector is the largest industry driving corporate event demand, as companies in this sector often host events to promote their services and foster business development.

Regional Analysis

• North America is projected to contribute significantly to the market growth, with the US being the center of global business events. The presence of major companies and a robust corporate culture makes North America the largest market.
• Europe is also a key player, with countries like the UK, Germany, and France leading the corporate event space due to their strategic location, developed infrastructure, and strong economic conditions.
• Asia-Pacific is expected to witness the fastest growth, driven by the expansion of the IT and automotive industries and increased investment in infrastructure and business travel.

Market Dynamics

Key Drivers:

• Technology Integration: The rise of virtual and hybrid events due to technological advancements is a key driver, enabling companies to host larger and more inclusive events with international participation.
• Economic Growth: Rising disposable incomes and a growing middle class, particularly in Asia-Pacific, are contributing to the increasing number of corporate events.
• Increased Focus on Employee Engagement: Companies are investing in team-building, training, and development events to enhance employee satisfaction and productivity.

Key Trends:

• Hybrid Events: Hybrid corporate events, which combine physical and virtual experiences, are becoming increasingly popular as businesses seek flexible, cost-effective solutions that cater to a global audience.
• Sustainability: Eco-conscious practices are gaining traction in the event planning process, with companies opting for sustainable event materials and venues.
• Customized Experiences: Tailored events that focus on specific business goals, such as leadership development and networking, are becoming more common.

Key Challenges:

• Economic Uncertainty: The global economic climate can lead to budget cuts, affecting corporate event spending and participation.
• Rising Costs: The increasing costs of event management, including technology infrastructure and travel, can limit the scale of some corporate events.

Key Companies & Market Insights

This market research report includes detailed analyses of the competitive landscape of the market and information on close to 20 key companies, including:

• 360 Destination Group
• Access Destination Services, LLC
• BCD Travel Services B.V.
• BI Worldwide
• CWT
• Flight Centre Travel Group (FCM)
• Creative Group, Inc.
• ITA Group
• Maritz Holdings, Inc.
• Reed Exhibitions Ltd

These companies are focusing on strategic alliances, technology adoption, and expanding their geographical reach to meet the growing demand for corporate events worldwide.

Market Scope

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Technavio’s reports provide a range of market insights, including:

• A detailed analysis of the market, featuring market size, growth rate, segmentation, and regional performance
• In-depth analysis of the drivers, challenges, and other dynamics that will impact the growth of the market
• Predictions about upcoming trends and changes in consumer behavior
• Detailed information on key market players, including market positioning, product offerings, and more

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

• 2.2 Criticality of inputs and factors of differentiation
  • Overview on criticality of inputs and factors of differentiation

• 2.3 Factors of disruption
  • Overview on factors of disruption

• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market

• 3.2 Market characteristics
  • Market characteristics analysis

• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition

• 4.2 Market segment analysis
  • Market segments

• 4.3 Market size 2024

• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Market 2019 - 2023
  • Historic Market Size - Data Table on Global Market 2019 - 2023 ($ billion)

• 5.2 Segment Analysis 2019 - 2023
  • Historic Market Size – Segment Analysis 2019 - 2023 ($ billion)

• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029

• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029

• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029

• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029

• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029

• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029

• 7.7 Market condition
  • Chart on market condition - Five forces 2024 and 2029

8 Market Segmentation

• 8.1 Market segments
  • Chart on Segmentation - Market share 2024-2029 (%)
  • Data Table on Segmentation - Market share 2024-2029 (%)

• 8.2 Segment Comparison
  • Chart on Comparison
  • Data Table on Comparison

• 8.3 Segment Market Opportunity
  • Market opportunity ($ billion)
  • Data Table on Market Opportunity ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on market share by geography 2024-2029 (%)
  • Data Table on market share by geography 2024-2029 (%)

• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison

• 10.3 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview

• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation

• 12.3 Landscape disruption
  • Overview on factors of disruption

• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered

• 13.2 Company ranking index
  • Company ranking index

• 13.3 Market positioning of companies
  • Matrix on companies position and classification

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist

• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$

• 14.4 Research methodology
  • Research methodology

• 14.5 Data procurement
  • Information sources

• 14.6 Data validation
  • Data validation

• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing

• 14.8 Data synthesis
  • Data synthesis

• 14.9 360 degree market analysis
  • 360 degree market analysis

• 14.10 List of abbreviations
  • List of abbreviations