Embedded Banking Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China - Size and Forecast 2024-2028

  • Published: Jun 2025
  • Pages: 160

Market Overview

The embedded banking market analysis for North America, Europe, APAC, South America, Middle East and Africa, covering the US, UK, France, Germany, and China from 2024-2028, provides an in-depth assessment of the market size and growth potential. This comprehensive report offers insights into the key driving factors and challenges shaping the market, including the integration of fintech and digital banking, the rise of banking-as-a-service (BaaS), and the increasing demand for enhanced customer experience. Some of the key players in the embedded banking market include Stripe, Square, and PayPal.

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Market Segmentation

Segmentation of the embedded banking market is based on the type of services offered, including banking-as-a-service, payment solutions, and embedded finance. Technavio’s industry report provides actionable market insights on each segment, including market share and growth forecasts.

1. Banking-as-a-Service (BaaS):
- Allows non-banking entities to offer banking services to their customers through partnerships with banks.
- Enhances customer experience by enabling seamless integration of financial services into non-financial applications.

2. Payment Solutions:
- Facilitates transactions between parties, enabling merchants to accept payments from customers.
- Offers various payment methods, including credit cards, debit cards, and digital wallets.

3. Embedded Finance:
- Integrates financial services directly into non-financial applications, offering a seamless user experience.
- Enables businesses to offer financial services to their customers, increasing customer loyalty and engagement.

Regional Analysis

Different parts of the world will have different demands, supply chain logistics, and legal nuances. Technavio’s market research helps facilitate strategic business decisions by providing a historical and focused look at regional markets. The embedded banking market is expected to witness significant growth in North America, Europe, APAC, South America, Middle East, and Africa, driven by the increasing adoption of digital banking and fintech solutions.

Market Dynamics

What is driving growth in the market and how does that influence new product releases? What challenges are increasing risk for a specific course of action or in a specific market? What will the key trends be over the next several years and what is the best way to take advantage of them? The answers to these questions help companies to evaluate business approaches and develop growth strategies.

Drivers:
- Increasing adoption of digital banking and fintech solutions.
- Rise of Banking-as-a-Service (BaaS) and APIs.
- Growing demand for enhanced customer experience.

Trends:
- Integration of artificial intelligence and machine learning in embedded banking.
- Increasing focus on security and compliance.

Opportunities:
- Expansion into emerging markets.
- Growing partnerships between banks and fintech companies.

Company Analysis

This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies in order to help clients improve their market positions. It also provides a detailed analysis of the upcoming market trends and challenges and how they will influence market growth, designed to help companies create effective strategies to make the most of the global market.

Stripe:
- Offers a comprehensive suite of payment solutions for online businesses.
- Enables businesses to accept and process payments in over 130 currencies.

Square:
- Offers various financial services, including payment processing, point-of-sale solutions, and payroll services.
- Enables small businesses to manage their finances and accept payments through a single platform.

PayPal:
- Offers various payment solutions, including online payments, in-store payments, and peer-to-peer payments.
- Enables businesses to offer one-click checkout to their customers, increasing conversion rates.

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Market Report Highlights

Base Year

      2023

Forecast Period

      2024-2028

Market Size

      USD X.XX Billion

Market Growth

      X.XX%

Service Type

  • Banking-as-a-service
  • Payment solutions
  • Embedded finance

Regional Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Key Companies Profiled

  • Stripe
  • Square
  • PayPal
  • Others

FAQs

1. What is embedded banking?
Answer: Embedded banking refers to the integration of financial services directly into non-financial applications, enabling businesses to offer financial services to their customers.

2. What are the key driving factors for the growth of the embedded banking market?
Answer: The key driving factors for the growth of the embedded banking market include the increasing adoption of digital banking and fintech solutions, the rise of banking-as-a-service (BaaS) and APIs, and the growing demand for enhanced customer experience.

3. Who are the key players in the embedded banking market?
Answer: Some of the key players in the embedded banking market include Stripe, Square, and PayPal.

4. What are the benefits of embedded banking for businesses?
Answer: Embedded banking enables businesses to offer financial services to their customers, increasing customer loyalty and engagement. It also offers a seamless user experience, enabling businesses to provide one-stop solutions to their customers.

5. What are the challenges facing the embedded banking market?
Answer: The challenges facing the embedded banking market include regulatory compliance, security concerns, and the need for standardization.

6. What is the future outlook for the embedded banking market?
Answer: The future outlook for the embedded banking market is positive, with increasing adoption of digital banking and fintech solutions, growing partnerships between banks and fintech companies, and the integration of artificial intelligence and machine learning in embedded banking.

Table of Contents

1. Executive Summary

2. Market Landscape

3. Market Sizing

  • 3.1 Market definition
  • 3.2 Market segment analysis
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2024-2028

4. Historic Market Size

  • 4.1 Global market 2018 - 2022
  • 4.2 Type Segment Analysis 2018 - 2022
  • 4.3 Application Segment Analysis 2018 - 2022
  • 4.4 Geography Segment Analysis 2018 - 2022
  • 4.5 Country Segment Analysis 2018 - 2022

5. Five Forces Analysis

  • 5.1 Five forces summary
  • 5.2 Bargaining power of buyers
  • 5.3 Bargaining power of suppliers
  • 5.4 Threat of new entrants
  • 5.5 Threat of substitutes
  • 5.6 Threat of rivalry
  • 5.7 Market condition

6. Market Segmentation by Product Type

  • 6.1 Market segments
  • 6.2 Comparison by Product Type
  • 6.3 Market opportunity by Product Type

7. Market Segmentation by Application

  • 7.1 Market segments
  • 7.2 Comparison by Application
  • 7.3 Market opportunity by Application

8. Customer Landscape

  • 8.1 Customer landscape overview

9. Geographic Landscape

  • 9.1 Geographic segmentation
  • 9.2 Geographic comparison
  • 9.3 North America - Market size and forecast 2023-2028
  • 9.4 Europe - Market size and forecast 2023-2028
  • 9.5 APAC - Market size and forecast 2023-2028
  • 9.6 South America - Market size and forecast 2023-2028
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028

10. Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • 10.4 Market trends

11. Company Landscape

  • 11.1 Overview
  • 11.2 Company landscape
  • 11.3 Landscape disruption
  • 11.4 Industry risks

12. Company Analysis

  • 12.1 Companies covered
  • 12.2 Market positioning of companies

13. Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • 13.3 Currency conversion rates for US$
  • 13.4 Research methodology
  • 13.5 List of abbreviations

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Embedded Banking Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China - Size and Forecast 2024-2028
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