Health and Wellness Market in the US 2025-2029
The health and wellness market in the US is a rapidly growing sector driven by increasing consumer demand for fitness, nutrition, mental well-being, and preventative healthcare solutions, fueled by heightened awareness of personal health and wellness. The market is expected to grow by USD 200-400 billion at a CAGR of 4%-6% between 2025 and 2029. Exact values for this market can be accessed upon purchasing the report. Key companies in the health and wellness market in the US include:
- Bayer AG
- Herbalife Nutrition Ltd.
- Nestlé SA
- Procter & Gamble
- Others
Synergy CHC in the health and wellness market in the US
Synergy CHC Corp. recently launched its IPO on the Nasdaq Global Market in October 2024 under the ticker symbol SNYR, creating a new opportunity for investors. Synergy CHC specializes in consumer health and wellness products. With a focus on innovation and quality, Synergy CHC develops and manufactures a wide range of over-the-counter (OTC) medicines, dietary supplements, and personal care products. The company is committed to improving consumer well-being through trusted brands and products designed to meet the evolving needs of the health market.
How is the health and wellness market in the US segmented?
Product Type
- Beauty and personal care products
- Health and wellness food
- Wellness tourism
- Fitness equipment
- Preventive and personalized health
Distribution Channel
- Online
- Offline
he trend toward organic and natural beauty and personal care products is escalating, with companies like Clariant introducing sustainable formulations for face serums, hand masks, and skin oils derived from plant roots. Preventive healthcare practices, such as preventive screenings and stress management products, are also integral components of this market.
Why explore health and wellness market in the US with Technavio?
Recent developments in the US health and wellness market reflect evolving consumer preferences, advances in technology, and shifts in societal attitudes toward mental and physical well-being. There has been a significant rise in demand for mental health services, products, and resources. Consumers are seeking solutions for stress, anxiety, and overall mental well-being. Many companies are expanding mental health benefits and programs to support employees, including access to therapy, stress management resources, and mental health days.
There is increasing consumer demand for environmentally friendly, sustainable products, including eco-conscious packaging, clean beauty items, and natural, organic ingredients. This includes the rise of clean skincare, organic supplements, and non-toxic household products. The popularity of alternative therapies like acupuncture, functional medicine, and naturopathy is on the rise. Many consumers are seeking more holistic approaches to health, blending traditional medicine with complementary treatments.
What market dynamics are influencing the health and wellness market in the US?
The US health and wellness market is experiencing significant growth, driven by several key factors that reflect shifting consumer behaviors and societal trends. First, increased health consciousness among consumers is propelling demand for products that promote physical and mental well-being. As people become more aware of the importance of fitness, nutrition, and mental health, there is a growing preference for healthier food options, fitness programs, and wellness services. Additionally, the rise in chronic health conditions such as obesity, diabetes, and heart disease has led to a greater focus on preventive care and healthier lifestyles.
Another major driver is the advancement in digital health technologies, with wearable devices, health apps, and telemedicine making it easier for individuals to monitor and manage their health. Personalized health and wellness is also gaining traction, as consumers seek tailored solutions such as custom nutrition plans, supplements, and fitness routines that suit their unique needs. Furthermore, the growing awareness of mental health has led to a surge in demand for products and services that help manage stress, anxiety, and overall emotional well-being.
Sustainability is another influential factor. Consumers are increasingly demanding eco-friendly and natural products, from organic foods to clean beauty and sustainable fitness gear. This shift aligns with the broader societal push for environmental responsibility. Lastly, the impact of the COVID-19 pandemic has underscored the importance of immunity, leading to a boom in immune-boosting supplements and wellness products.
Questions to consider when investing in the health and wellness market in the US
What are the current market trends and growth potential?
What are the emerging trends within the health and wellness market (e.g., plant-based products, mental health solutions, wearables, personalized nutrition)? Is there evidence of sustained growth in these areas, and how scalable are these trends?
How competitive is the market?
Who are the key players in the market, and what is their market share? Are there opportunities to differentiate through innovation or by targeting underserved segments? How does the competitive landscape look in terms of pricing, quality, and consumer loyalty?
What is the regulatory environment for the health and wellness sector?
Are there any current or upcoming regulations that could affect the company’s operations (e.g., FDA approval for supplements, advertising regulations, health data privacy laws)? How well is the company positioned to comply with changing regulations?
How does the company leverage technology and innovation?
Does the company utilize technology for product development, customer engagement, or operational efficiency (e.g., health apps, wearables, or AI-driven solutions)? How well is it adapting to technological disruptions in the industry?
How does the company manage risk and resilience?
What is the company’s approach to managing risks such as supply chain disruptions, economic downturns, or shifting consumer behavior? How resilient is the company to external factors like a potential recession or changes in consumer health trends?
What is the company’s growth strategy?
Does the company have clear plans for expansion, either through new product lines, geographic expansion, or strategic partnerships? How likely is the company to successfully execute its growth strategy?
How sustainable is the company's revenue model?
Does the company have a recurring revenue model (e.g., subscriptions, membership programs) that ensures consistent cash flow, or is it heavily reliant on one-time product sales? How diversified is its revenue stream?
For a detailed analysis of the health and wellness market in the US, buy the full report
How Can Technavio Reports Help Investors Make Better Business Decisions?
Key Features of a Technavio Report:
- Comprehensive Market Analysis: Provides a detailed overview of the health and wellness market in the US, including market size, growth rate, segmentation, and regional analysis.
- In-Depth
Competitive Landscape:
Offers insights into the competitive dynamics, market share and positioning, and product offerings of key players.
- Future Market Trends: Identifies emerging trends and opportunities that can shape the future of the market.
- Detailed Segmentation: Breaks down the market into various segments to help investors identify specific niches and target markets.
- Expert Analysis: Provides expert insights and forecasts from industry analysts
FAQ
1. What is the health and wellness market?
Answer: The health and wellness market encompasses a wide range of products, services, and industries focused on improving physical, mental, and emotional well-being. It includes fitness, nutrition, mental health services, beauty and skincare, alternative medicine, and preventive healthcare, with a growing emphasis on holistic wellness.
2. What factors are driving the growth of the health and wellness market in the US?
Answer: Several factors are fueling the growth of the health and wellness market, including increasing consumer awareness of healthy living, the rise of chronic health conditions, a focus on mental health and stress management, and advancements in digital health technologies. Consumers are also seeking more sustainable and eco-friendly options, leading to greater demand for natural, organic, and plant-based products.
3. How are consumer preferences changing in the health and wellness market?
Answer: Consumers are increasingly looking for products that promote overall well-being rather than just fitness or beauty. There is a growing demand for natural and organic products, mental health services, and sustainable brands. Consumers are also becoming more informed and selective, seeking personalized and scientifically-backed wellness solutions.
4. What is the role of technology in the health and wellness market?
Answer: Technology plays a pivotal role in the health and wellness market, from wearable devices like fitness trackers (e.g., Fitbit and Apple Watch) that monitor physical health to mobile apps that offer mental health support, meditation, and nutrition tracking. Telehealth and virtual fitness platforms are also revolutionizing the way people access healthcare and wellness services.
5. What are the benefits of investing in the health and wellness market?
Answer: Investing in the health and wellness market offers strong growth potential due to the increasing consumer focus on health, fitness, and overall well-being. Additionally, the market is highly diversified, covering everything from digital health solutions to organic foods and eco-friendly products. These factors contribute to long-term profitability, especially as more people embrace a proactive approach to maintaining health.
Table of Contents
1. Executive Summary
2. Scope of the Report
3. Market Landscape
3.1 Market Ecosystem
3.2 Market Characteristics
3.3 Market Segmentation Analysis
4. Market Sizing
4.1 Market Definition
4.2 Market Sizing 2024
4.3 Market Size and Forecast 2025-2029
4.4 Historic Market Size (2019-2023)
5. Impact of Technology
6. Five Forces Analysis
6.1 Bargaining power of buyers
6.2 Bargaining power of suppliers
6.3 Threat of new entrants
6.4 Threat of substitutes
7. Rivalry among competitors
8. Market Segmentation
9. Customer Landscape
10. Drivers and Challenges
11. Market Trends
12. Competitive Landscape
13. Appendix
13.1 Research Methodology
13.2 List of Abbreviations

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