Healthcare Software-as-a-Service Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029

Healthcare Software-as-a-Service (SaaS) Market Size 2029-2029

The global healthcare software-as-a-service (SaaS) market is expected to grow by USD 30-35 billion at a CAGR of 18%-21% from 2025 to 2029. Exact values for this market can be accessed upon purchasing the report.

The healthcare SaaS market is experiencing strong growth due to the rapid adoption of cloud technologies and increasing digitalization in the healthcare sector. This shift is driven by several factors, including the demand for cost-efficient solutions, improved data security, and enhanced scalability. The COVID-19 pandemic accelerated the need for digital solutions such as telemedicine and remote patient monitoring, further boosting the market’s expansion. Healthcare organizations are also prioritizing automation, telehealth, and data analytics to improve patient outcomes and streamline operations.

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How is this Market Segmented?

The healthcare SaaS market is segmented by application, deployment model, end user, and region.

Application

• Patient Portal

• Telemedicine
• ePrescribing
• EHR Systems
• Medical Billing
• Others

Deployment Model

• Private
• Hybrid
• Public

Region

• North America
  • Canada
  • US
• APAC
  • China
  • India
  • Japan
  • South Korea
• Europe
  • Germany
  • UK
  • France
• South America
  • Brazil
• Middle East and Africa

Application Insights

• Patient portals hold the highest revenue share, driven by increasing demand for digital patient engagement and communication tools.
• Telemedicine is expected to register the fastest growth, fueled by greater consumer acceptance and investments in telehealth technologies during the pandemic.

Deployment Model Insights

• The hybrid SaaS model holds the largest market share due to its flexibility, offering the benefits of both public and private cloud solutions. It provides better security, scalability, and data control.
• The public SaaS deployment model is projected to experience significant growth due to its cost-efficiency and ease of implementation.

Regional Analysis

• North America dominates the global healthcare SaaS market. The presence of major players such as Microsoft, Salesforce, Google, and SAP, along with strong healthcare infrastructure, contributes to this growth.
• Asia Pacific is expected to exhibit the fastest growth during the forecast period due to rapid digitalization in countries like India, China, and Japan, where telemedicine and healthcare SaaS solutions are gaining significant traction.

Market Dynamics

Key Drivers

• Increasing Digitalization: The healthcare sector is embracing cloud technologies to manage patient data, streamline operations, and enhance patient care.
• Rising Telehealth Adoption: The growing acceptance of telemedicine and wearable devices is fueling the demand for SaaS solutions in healthcare.
• COVID-19 Pandemic: The shift towards remote healthcare services and the need for digital transformation during the pandemic accelerated the adoption of SaaS in the healthcare industry.

Key Trends

• Telemedicine & Remote Patient Monitoring: These services are gaining momentum, with investments and healthcare funding being channeled into SaaS platforms that enable remote consultations and patient monitoring.
• Patient Engagement Tools: Increasing demand for patient portals and other digital tools is driving the expansion of the SaaS market.
• Cost-efficiency and Scalability: SaaS platforms are favored for their low upfront costs, scalability, and ease of maintenance, making them an attractive choice for healthcare organizations.

Key Challenges

• Data Security Concerns: While cloud-based solutions offer several benefits, concerns around data privacy and security remain a key challenge, especially for patient records and sensitive medical data.
• Regulatory Compliance: Adhering to healthcare regulations such as HIPAA in the U.S. and GDPR in Europe can be complex for SaaS providers in the healthcare space.

Key Companies & Market Insights:

This market research report includes detailed analyses of the competitive landscape of the market and information on close to 20 key companies, including:

• Microsoft
• Salesforce
• Google
• IBM
• SAP
• Oracle
• ServiceNow
• Workday
• Cisco
• Adobe
• Telstra Health
• EverCommerce
• Alloy
• MedicalDirector

These companies are focusing on strategic acquisitions, product innovations, and partnerships to strengthen their positions in the market.

Healthcare SaaS Market Scope:

Base Year	2024
Forecast Period	2025-2029
Market Size	USD 30-35 Billion
Market Growth	18%-21%
Application	Patient Portal Telemedicine ePrescribing EHR Systems Medical Billing Others
Deployment Model	Private Hybrid Public
Regional Landscape	North America Europe APAC South America Middle East and Africa
Key Companies Profiled	Microsoft Salesforce Google IBM SAP Oracle ServiceNow Workday Cisco Adobe Telstra Health EverCommerce Alloy MedicalDirector Others

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How the Benefits of a Technavio Market Research Report Can Empower Your Business

Technavio’s reports provide a range of market insights, including:

• A detailed analysis of the market, featuring market size, growth rate, segmentation, and regional performance
• In-depth analysis of the drivers, challenges, and other dynamics that will impact the growth of the market
• Predictions about upcoming trends and changes in consumer behavior
• Detailed information on key market players, including market positioning, product offerings, and more

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

• 2.2 Criticality of inputs and factors of differentiation
  • Overview on criticality of inputs and factors of differentiation

• 2.3 Factors of disruption
  • Overview on factors of disruption

• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market

• 3.2 Market characteristics
  • Market characteristics analysis

• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition

• 4.2 Market segment analysis
  • Market segments

• 4.3 Market size 2024

• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global Market - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Market 2019 - 2023
  • Historic Market Size - Data Table on Global Market 2019 - 2023 ($ billion)

• 5.2 Segment Analysis 2019 - 2023
  • Historic Market Size – Segment Analysis 2019 - 2023 ($ billion)

• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029

• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029

• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029

• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029

• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029

• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029

• 7.7 Market condition
  • Chart on market condition - Five forces 2024 and 2029

8 Market Segmentation

• 8.1 Market segments
  • Chart on Segmentation - Market share 2024-2029 (%)
  • Data Table on Segmentation - Market share 2024-2029 (%)

• 8.2 Segment Comparison
  • Chart on Comparison
  • Data Table on Comparison

• 8.3 Segment Market Opportunity
  • Market opportunity ($ billion)
  • Data Table on Market Opportunity ($ billion)

9 Customer Landscape

• 9.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
  • Chart on market share by geography 2024-2029 (%)
  • Data Table on market share by geography 2024-2029 (%)

• 10.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison

• 10.3 Market opportunity by geography
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Opportunity/Restraints

• 11.1 Market drivers

• 11.2 Market challenges

• 11.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

• 11.4 Market opportunities/restraints

12 Competitive Landscape

• 12.1 Overview

• 12.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation

• 12.3 Landscape disruption
  • Overview on factors of disruption

• 12.4 Industry risks
  • Impact of key risks on business

13 Competitive Analysis

• 13.1 Companies profiled
  • Companies covered

• 13.2 Company ranking index
  • Company ranking index

• 13.3 Market positioning of companies
  • Matrix on companies position and classification

14 Appendix

• 14.1 Scope of the report

• 14.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist

• 14.3 Currency conversion rates for US$
  • Currency conversion rates for US$

• 14.4 Research methodology
  • Research methodology

• 14.5 Data procurement
  • Information sources

• 14.6 Data validation
  • Data validation

• 14.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing

• 14.8 Data synthesis
  • Data synthesis

• 14.9 360 degree market analysis
  • 360 degree market analysis

• 14.10 List of abbreviations
  • List of abbreviations