India Beer Market by Product Type, by Application and Geographic: Analysis, Size, Growth, Trends, and Forecast, 2024-2028

  • Published: Apr 2025
  • Pages: 160

Market Size

The India Beer Market has been experiencing steady growth driven by changing consumer preferences, increasing urbanization, and rising disposable incomes. The market size is expanding with an increasing demand for a variety of beer types, including craft beer, premium beer, and flavored beers.

Market Report Highlights

Product
  • Lager
  • Ale
  • Stout
  •  
Distribution
  • On-Trade
  • Off-Trade
Regional Landscape
  • North India
  • South India
  • West India
  • East India
Key Companies Profiled
  • United Breweries Limited
  • Anheuser-Busch InBev
  • Carlsberg India
  • Bira 91
  • Market Trends: Rising popularity of craft and premium beers, increasing female consumer base, and growing trend of beer tourism.
  • Consumer Behavior: Shift towards premiumization, preference for innovative flavors, and increasing acceptance of beer as a casual and social drink.
  • Distribution Channels: Expansion of online sales platforms, growth in organized retail, and penetration into rural markets.

Market Report Insights

  • Consumption Patterns: The youth demographic, aged 21-35, is the largest consumer group, with a preference for lighter and flavored beers.
  • Regulatory Environment: Varying state excise policies, import tariffs, and advertising restrictions significantly influence the market.

Market Segmentation

  • By Product Type:

    • Lager: The most consumed type, popular for its light and crisp taste.
    • Ale: Includes pale ales, stouts, and IPAs, gaining popularity among craft beer enthusiasts.
    • Stout: A niche but growing segment, especially among urban consumers.
    • Others: Includes non-alcoholic beer and flavored beer, catering to health-conscious and experimental consumers.
  • By Distribution Channel:

    • On-Trade: Bars, pubs, restaurants, and hotels.
    • Off-Trade: Supermarkets, hypermarkets, specialty stores, and online platforms.
  • By Packaging:

    • Bottles: Dominant packaging format due to tradition and perceived quality.
    • Cans: Growing in popularity for their convenience and portability.
    • Kegs: Mainly used in on-trade channels like bars and restaurants.

Regional Analysis

  • North India:

    • Highest beer consumption, driven by states like Punjab and Haryana.
    • Strong presence of premium and craft beer segments.
  • South India:

    • Rapidly growing market with high per capita consumption in states like Karnataka and Kerala.
    • Significant production facilities due to favorable excise policies.
  • West India:

    • Maharashtra is a key market with Mumbai being a major consumption hub.
    • Growing trend of beer festivals and craft breweries.
  • East India:

    • Emerging market with increasing urbanization and changing lifestyle.
    • Potential for growth in states like West Bengal and Assam.

Competitive Landscape

  • Major Players:

    • United Breweries Limited (UBL): Market leader with popular brands like Kingfisher.
    • Anheuser-Busch InBev: Known for brands like Budweiser, Corona, and Stella Artois.
    • Carlsberg India: Brands include Carlsberg and Tuborg.
    • Heineken NV: Significant presence through its stake in United Breweries.
    • Bira 91: A leading player in the craft beer segment.
  • Market Strategies:

    • Product Innovation: Introduction of new flavors and craft beer varieties.
    • Marketing Campaigns: Targeted advertising, sponsorships, and social media engagement.
    • Distribution Expansion: Increasing presence in rural areas and expanding online sales channels.

Market Dynamics

  • Drivers:

    • Rising Disposable Incomes: Higher spending power leads to increased beer consumption.
    • Urbanization: Growing urban population with changing lifestyles and social norms.
    • Young Demographics: A large, young population with a preference for social drinking.
  • Restraints:

    • Regulatory Hurdles: Complex and varying state excise policies.
    • Health Concerns: Growing awareness about the health impacts of alcohol consumption.
  • Opportunities:

    • Craft Beer: Increasing consumer interest in unique and locally brewed beers.
    • Premiumization: Growth in the premium and super-premium beer segments.
    • Online Sales: Expansion of e-commerce platforms for beer sales.
  • Challenges:

    • Supply Chain Issues: Logistics and distribution challenges, especially in rural areas.
    • Competition: Intense competition from international and local brands.

FAQ

  • What are the key trends in the India Beer Market?

    • Key trends include the rise of craft and premium beers, increasing female consumer base, and the growth of online sales platforms.
  • Who are the major players in the market?

    • Major players include United Breweries Limited, Anheuser-Busch InBev, Carlsberg India, Heineken NV, and Bira 91.
  • What are the main drivers of market growth?

    • The main drivers are rising disposable incomes, urbanization, and a large young demographic with a preference for social drinking.
  • What challenges does the market face?

    • The market faces challenges such as regulatory hurdles, health concerns, and supply chain issues.
  • How is the market segmented?

    • The market is segmented by product type (lager, ale, stout, others), distribution channel (on-trade, off-trade), and packaging (bottles, cans, kegs).
  • What is the growth forecast for the market?

    • The market is expected to grow at a CAGR of around 8% from 2023 to 2028, reaching an estimated value of USD 20 billion by 2028.
  • What opportunities exist in the market?

    • Opportunities include the growth of the craft beer segment, premiumization, and the expansion of online sales channels.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Packaging
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028
    • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

  • 4.1 Global beer market 2018 - 2022
    • Exhibit 18: Historic Market Size – Data Table on global beer market 2018 - 2022 ($ billion)
  • 4.2 Packaging Segment Analysis 2018 - 2022
    • Exhibit 19: Historic Market Size – Packaging Segment 2018 - 2022 ($ billion)
  • 4.3 Distribution Channel Segment Analysis 2018 - 2022
    • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
  • 4.4 Geography Segment Analysis 2018 - 2022
    • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
  • 4.5 Country Segment Analysis 2018 - 2022
    • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
  • 5.2 Bargaining power of buyers
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
  • 5.3 Bargaining power of suppliers
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
  • 5.4 Threat of new entrants
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
  • 5.5 Threat of substitutes
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
  • 5.6 Threat of rivalry
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
  • 5.7 Market condition
    • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Packaging

  • 6.1 Market segments
    • Exhibit 30: Chart on Packaging - Market share 2023-2028 (%)
    • Exhibit 31: Data Table on Packaging - Market share 2023-2028 (%)
  • 6.2 Comparison by Packaging
    • Exhibit 32: Chart on Comparison by Packaging
    • Exhibit 33: Data Table on Comparison by Packaging
  • 6.3 Bottles - Market size and forecast 2023-2028
    • Exhibit 34: Chart on Bottles - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 35: Data Table on Bottles - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 36: Chart on Bottles - Year-over-year growth 2023-2028 (%)
    • Exhibit 37: Data Table on Bottles - Year-over-year growth 2023-2028 (%)
  • 6.4 Cans - Market size and forecast 2023-2028
    • Exhibit 38: Chart on Cans - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 39: Data Table on Cans - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 40: Chart on Cans - Year-over-year growth 2023-2028 (%)
    • Exhibit 41: Data Table on Cans - Year-over-year growth 2023-2028 (%)
  • 6.5 Market opportunity by Packaging
    • Exhibit 42: Market opportunity by Packaging ($ billion)
    • Exhibit 43: Data Table on Market opportunity by Packaging ($ billion)

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments
    • Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
    • Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
  • 7.2 Comparison by Distribution Channel
    • Exhibit 46: Chart on Comparison by Distribution Channel
    • Exhibit 47: Data Table on Comparison by Distribution Channel
  • 7.3 On-trade - Market size and forecast 2023-2028
    • Exhibit 48: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 49: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 50: Chart on On-trade - Year-over-year growth 2023-2028 (%)
    • Exhibit 51: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
  • 7.4 Off-trade - Market size and forecast 2023-2028
    • Exhibit 52: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 53: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 54: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
    • Exhibit 55: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
  • 7.5 Market opportunity by Distribution Channel
    • Exhibit 56: Market opportunity by Distribution Channel ($ billion)
    • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview
    • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
    • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
    • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
  • 9.2 Geographic comparison
    • Exhibit 61: Chart on Geographic comparison
    • Exhibit 62: Data Table on Geographic comparison
  • 9.3 North India - Market size and forecast 2023-2028
    • Exhibit 63: Chart on North India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 64: Data Table on North India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 65: Chart on North India - Year-over-year growth 2023-2028 (%)
    • Exhibit 66: Data Table on North India - Year-over-year growth 2023-2028 (%)
  • 9.4 South India - Market size and forecast 2023-2028
    • Exhibit 67: Chart on South India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 68: Data Table on South India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 69: Chart on South India - Year-over-year growth 2023-2028 (%)
    • Exhibit 70: Data Table on South India - Year-over-year growth 2023-2028 (%)
  • 9.5 West India - Market size and forecast 2023-2028
    • Exhibit 71: Chart on West India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 72: Data Table on West India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 73: Chart on West India - Year-over-year growth 2023-2028 (%)
    • Exhibit 74: Data Table on West India - Year-over-year growth 2023-2028 (%)
  • 9.6 East India - Market size and forecast 2023-2028
    • Exhibit 75: Chart on East India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 76: Data Table on East India - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 77: Chart on East India - Year-over-year growth 2023-2028 (%)
    • Exhibit 78: Data Table on East India - Year-over-year growth 2023-2028 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028
    • Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • 9.8 China - Market size and forecast 2023-2028
    • Exhibit 83: Chart on China - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 84: Data Table on China - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 85: Chart on China - Year-over-year growth 2023-2028 (%)
    • Exhibit 86: Data Table on China - Year-over-year growth 2023-2028 (%)
  • 9.9 US - Market size and forecast 2023-2028
    • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
    • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
  • 9.10 Germany - Market size and forecast 2023-2028
    • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
    • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • 9.11 Canada - Market size and forecast 2023-2028
    • Exhibit 95: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 96: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 97: Chart on Canada - Year-over-year growth 2023-2028 (%)
    • Exhibit 98: Data Table on Canada - Year-over-year growth 2023-2028 (%)
  • 9.13 Market opportunity by geography
    • Exhibit 103: Market opportunity by geography ($ billion)
    • Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
    • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
    • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
    • Exhibit 107: Overview on factors of disruption
  • 11.4 Industry risks
    • Exhibit 108: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 109: Vendors covered
  • 12.2 Market positioning of vendors
    • Exhibit 110: Matrix on vendor position and classification
  • 12.3 United Breweries Limited
    • Exhibit 111: United Breweries Limited - Overview
    • Exhibit 112: United Breweries Limited - Product / Service
    • Exhibit 113: United Breweries Limited - Key offerings
  • 12.4 Anheuser-Busch InBev.
    • Exhibit 114: Anheuser-Busch InBev. - Overview
    • Exhibit 115: Anheuser-Busch InBev. - Business segments
    • Exhibit 116: Anheuser-Busch InBev. - Key news
    • Exhibit 117: Anheuser-Busch InBev. - Key offerings
    • Exhibit 118: Anheuser-Busch InBev - Segment focus
  • 12.5 Carlsberg India
    • Exhibit 119: Carlsberg India - Overview
    • Exhibit 120: Carlsberg India - Product / Service
    • Exhibit 121: Carlsberg India - Key offerings
  • 12.6 Carlsberg Breweries AS
    • Exhibit 122: Carlsberg Breweries AS - Overview
    • Exhibit 123: Carlsberg Breweries AS - Business segments
    • Exhibit 124: Carlsberg Breweries AS - Key news
    • Exhibit 125: Carlsberg Breweries AS - Key offerings
    • Exhibit 126: Carlsberg Breweries AS - Segment focus
  • 12.7 Cloudwater Brew Co.
    • Exhibit 127: Cloudwater Brew Co. - Overview
    • Exhibit 128: Cloudwater Brew Co. - Product / Service
    • Exhibit 129: Cloudwater Brew Co. - Key offerings
  • 12.8 Constellation Brands Inc.
    • Exhibit 130: Constellation Brands Inc. - Overview
    • Exhibit 131: Constellation Brands Inc. - Business segments
    • Exhibit 132: Constellation Brands Inc. - Key news
    • Exhibit 133: Constellation Brands Inc. - Key offerings
    • Exhibit 134: Constellation Brands Inc. - Segment focus
  • 12.9 Diageo Plc
    • Exhibit 135: Diageo Plc - Overview
    • Exhibit 136: Diageo Plc - Business segments
    • Exhibit 137: Diageo Plc - Key news
    • Exhibit 138: Diageo Plc - Key offerings
    • Exhibit 139: Diageo Plc - Segment focus
  • 12.10 Heineken NV
    • Exhibit 140: Heineken NV - Overview
    • Exhibit 141: Heineken NV - Business segments
    • Exhibit 142: Heineken NV - Key offerings
    • Exhibit 143: Heineken NV - Segment focus
  • 12.11 Kirin Holdings Co. Ltd.
    • Exhibit 144: Kirin Holdings Co. Ltd. - Overview
    • Exhibit 145: Kirin Holdings Co. Ltd. - Business segments
    • Exhibit 146: Kirin Holdings Co. Ltd. - Key offerings
    • Exhibit 147: Kirin Holdings Co. Ltd. - Segment focus
  • 12.12 Mikkeller APS
    • Exhibit 148: Mikkeller APS - Overview
    • Exhibit 149: Mikkeller APS - Product / Service
    • Exhibit 150: Mikkeller APS - Key offerings
  • 12.13 Molson Coors Beverage Co.
    • Exhibit 151: Molson Coors Beverage Co. - Overview
    • Exhibit 152: Molson Coors Beverage Co. - Business segments
    • Exhibit 153: Molson Coors Beverage Co. - Key offerings
    • Exhibit 154: Molson Coors Beverage Co. - Segment focus
  • 12.14 Sprecher
    • Exhibit 155: Sprecher - Overview
    • Exhibit 156: Sprecher - Product / Service
    • Exhibit 157: Sprecher - Key offerings
  • 12.15 Stone Brewing Co. LLC
    • Exhibit 158: Stone Brewing Co. LLC - Overview
    • Exhibit 159: Stone Brewing Co. LLC - Product / Service
    • Exhibit 160: Stone Brewing Co. LLC - Key offerings
  • 12.16 Swinkels Family Brewers
    • Exhibit 161: Swinkels Family Brewers - Overview
    • Exhibit 162: Swinkels Family Brewers - Product / Service
    • Exhibit 163: Swinkels Family Brewers - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
    • Exhibit 167: Inclusions checklist
    • Exhibit 168: Exclusions checklist
  • 13.3 Currency conversion rates for US$
    • Exhibit 169: Currency conversion rates for US$
  • 13.4 Research methodology
    • Exhibit 170: Research methodology
    • Exhibit 171: Validation techniques employed for market sizing
    • Exhibit 172: Information sources
  • 13.5 List of abbreviations
    • Exhibit 173: List of abbreviations
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India Beer Market by Product Type, by Application and Geographic: Analysis, Size, Growth, Trends, and Forecast, 2024-2028
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