Kids' Swimwear Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029

  • Published: May 2025
  • Pages: 160

Kids’ Swimwear Market Outlook 2025-2029

The global kids' swimwear market size is projected to reach USD XX billion by 2029, exhibiting a CAGR of X.X% during the forecast period (2025-2029). Key growth drivers include rising disposable incomes, increasing participation in water sports, and growing awareness of sun safety among parents.

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Market Segmentation

Product Type

  • One-piece Swimsuits
  • Two-piece Swimsuits (Bikinis, Tankinis)
  • Rash Guards and Swim Shirts

Age Group

  • Infants
  • Toddlers
  • Kids
  • Teens

Market Dynamics

Driver: Growing demand for stylish and functional swimwear

Consumers, particularly millennials and Gen Z, are increasingly seeking stylish and functional swimwear for their children. This has led to a surge in demand for swimwear with innovative designs, vibrant colors, and features like quick-drying fabrics and built-in UV protection.

Challenge: Intense competition and price pressure

The kids' swimwear market is highly competitive, with numerous brands vying for market share. This intense competition can lead to price pressure and erode profit margins for many players.

Trend: Sustainability and eco-consciousness

Growing environmental concerns are driving a shift towards sustainable and eco-friendly swimwear options. Consumers are increasingly seeking swimwear made from recycled materials, such as recycled polyester and nylon, and are prioritizing brands with strong sustainability commitments.

Regional Analysis

  • Asia-Pacific: China and India are emerging as dominant markets, driven by rapid economic growth and increasing disposable incomes.
  • Europe: The market is mature but continues to exhibit steady growth, driven by a focus on quality and innovation.
  • North America: The US remains a key market, characterized by strong consumer spending power and a focus on premium brands.
  • South America, Middle East & Africa: These regions offer significant growth potential, driven by increasing tourism and rising disposable incomes.

Competitive Landscape

The kids' swimwear market is highly competitive, with a mix of global and regional players. Key players include Speedo, Nike, Adidas, Under Armour, and others. These companies are focusing on product innovation, brand building, and expanding their global reach to maintain their market positions.

Market Scope Table

Base Year

      2024

Forecast Period

      2025-2029

Market Size

      USD X.XX Billion*

Market Growth

      X.XX%*

Product Type

  • One-piece Swimsuits
  • Two-piece Swimsuits (Bikinis, Tankinis)
  • Rash Guards and Swim Shirts

Age Group

  • Infants
  • Toddlers
  • Kids
  • Teens

Regional Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Key Companies Profiled

  • Speedo
  • Nike
  • Adidas
  • Under Armour
  • Others

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Customization Purview

This report can be customized to meet specific client requirements. Analysts can provide additional segment-specific or region-specific data upon request.

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Technavio’s reports provide a range of market insights, including:

  • A detailed analysis of the market, featuring market size, growth rate, segmentation, and regional performance
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  • Predictions about upcoming trends and changes in consumer behavior
  • Detailed information on key market players, including market positioning, product offerings, and more

FAQs

  1. What is the projected market size of the kids' swimwear market in the US from 2024 to 2029?
    • The kids' swimwear market in the US is projected to reach USD XX billion in 2024 and is expected to grow at a CAGR of X.X% during the forecast period (2025-2029).
  2. What are the key drivers of the kids' swimwear market in Europe?
    • Key drivers of the kids' swimwear market in Europe include rising disposable incomes, increasing participation in water sports, and a growing focus on sustainability.
  3. Which region is expected to dominate the kids' swimwear market during the forecast period?
    • The Asia-Pacific region is expected to dominate the kids' swimwear market during the forecast period, driven by rapid economic growth and increasing disposable incomes in countries like China and India.
  4. What are the major challenges facing the kids' swimwear market?
    • Intense competition, price pressure, and the emergence of private label brands are some of the major challenges facing the kids' swimwear market.
  5. What are the key trends shaping the kids' swimwear market?
    • Key trends shaping the market include a growing focus on sustainability, increasing demand for stylish and functional swimwear, and the integration of technology into swimwear designs.
  6. Who are the major players in the global kids' swimwear market?
    • Major players in the global kids' swimwear market include Speedo, Nike, Adidas, and Under Armour, among others.

Table of Contents

    1. Executive Summary
    2. Scope of the Report
    3. Market Landscape
    • 3.1 Market Ecosystem
    • 3.2 Market Characteristics
    • 3.3 Market Segmentation Analysis
    1. Market Sizing
    • 4.1 Market Definition
    • 4.2 Market Sizing 2024
    • 4.3 Market Size and Forecast 2025-2029
    1. Historic Market Size (2019-2023)
    2. Five Forces Analysis
    • 6.1 Bargaining power of buyers
    • 6.2 Bargaining power of suppliers
    • 6.3 Threats of new entrants
    • 6.4 Rivalry among existing competitors
    1. Market Segmentation by Product Type
    2. Market Segmentation by Age Group
    3. Customer Landscape
    4. Drivers and Challenges
    5. Market Trends
    6. Vendor Landscape and Vendor Analysis
    7. Appendix (Methodology, Abbreviations)
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Kids' Swimwear Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029
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