Nursing Education Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029

What will be the Market Size and Trends During the Forecast Period?

The nursing education market is expected to reach a market size of $XX billion by 2025, with a compound annual growth rate (CAGR) of XX% from 2025 to 2029. This growth is driven by an increasing global demand for healthcare services, particularly due to an aging population and a growing need for skilled nursing professionals. Additionally, advancements in technology are transforming nursing education, with the rise of online education platforms and simulation-based learning helping to expand access to training. The shortage of nurses in many regions, along with government initiatives to improve healthcare systems, further fuels the demand for nursing education programs globally.

To access the full market forecast and comprehensive analysis, Buy Now

What are the Segmentation Insights on the Nursing Education Market?

The nursing education market can be segmented by type and end-user, with each segment further divided into subsegments.

1. Type: This segment focuses on the level of education offered to nursing professionals. The primary subsegments are:
   • Graduate Nursing Education: Includes bachelor’s and associate degree programs, which provide foundational nursing skills and prepare students for entry-level roles in healthcare.
   • Postgraduate Nursing Education: Includes advanced degrees such as Master’s of Science in Nursing (MSN), Doctor of Nursing Practice (DNP), and Doctor of Philosophy (Ph.D.) in Nursing, aimed at specialized knowledge and leadership roles.

The graduate nursing education subsegment is the leading segment, driven by the large demand for registered nurses (RNs) to fill critical roles in hospitals, clinics, and healthcare facilities worldwide. These programs are highly popular due to their accessibility and ability to provide essential skills for the nursing workforce.

2. End-User: This segment identifies the industries and sectors where nursing education is applied. The primary subsegments are:
   • Hospitals: Healthcare institutions where most nurses work after completing their education, providing a variety of services that require diverse nursing expertise.
   • Home Healthcare Services: Services that provide nursing care in patients' homes, including elderly care, rehabilitation, and palliative care.
   • Others: Includes educational institutions, research centers, and other healthcare-related sectors.

The hospitals subsegment is the leading end-user, as they are the primary employers for newly graduated and postgraduate nurses, driving demand for nursing education to ensure a steady supply of skilled professionals in patient care roles.

What are Nursing Education Market Dynamics?

Market Drivers

The nursing education market is primarily driven by the growing demand for healthcare services worldwide, fueled by factors such as an aging population, increasing prevalence of chronic diseases, and the need for better patient care across healthcare systems. The shortage of skilled nurses in many regions, particularly in hospitals and long-term care facilities, further accelerates the demand for nursing education programs. Additionally, advancements in healthcare technology and the increasing complexity of patient care require nurses to acquire more advanced skills, making higher education in nursing essential. Government initiatives to expand access to healthcare and improve workforce capacity also contribute to the growth of nursing education.

Market Trends

Key trends in the nursing education market include the rise of online nursing programs and hybrid learning models, which provide more flexibility and accessibility for students, particularly those working while pursuing their education. Additionally, there is a growing focus on simulation-based training and virtual learning environments, which allow students to gain practical experience in a controlled, virtual setting. Another trend is the increasing emphasis on advanced practice nursing roles, such as Nurse Practitioners (NPs) and Clinical Nurse Specialists (CNS), reflecting a shift toward more specialized care and leadership roles in healthcare settings. These trends are shaping the future of nursing education by making training more accessible, specialized, and technologically advanced.

Market Opportunities

The nursing education market presents several opportunities, especially in online education platforms, which continue to expand in response to the increasing demand for flexible learning options. There is also significant opportunity in continuing education for nurses, with more professionals seeking opportunities to advance their skills and qualifications, particularly in specialized areas like geriatric nursing or pediatric care. Furthermore, the global nursing shortage presents an opportunity for institutions to expand their nursing programs and collaborate with hospitals and healthcare systems to meet the growing demand for qualified nurses. Investment in simulation-based education and nursing research programs is also a key area of opportunity to enhance learning outcomes and improve patient care quality.

Regional Analysis for the Nursing Education Market

North America is the leading region in the nursing education market, driven by a robust healthcare system, high demand for skilled nursing professionals, and significant investment in nursing education programs. The region benefits from a large number of accredited nursing schools and universities, a high level of healthcare infrastructure, and government policies supporting nursing workforce development. Additionally, North America’s aging population and increasing healthcare needs contribute to the continuous demand for qualified nurses, further supporting the growth of nursing education. The prevalence of advanced nursing programs, such as Nurse Practitioner (NP) and Clinical Nurse Specialist (CNS) tracks, also drives market expansion in this region.

The United States is the leading country in North America's nursing education market, owing to its vast healthcare system and numerous prestigious institutions offering nursing programs. The US has a large number of accredited nursing schools that provide a wide range of nursing education, from associate degrees to advanced doctoral programs. The demand for nursing professionals in the US is particularly high due to an aging population, a growing focus on healthcare quality, and a nurse shortage in many regions. Government funding and initiatives to support nursing education and address workforce gaps, along with the increasing popularity of online nursing programs, also make the US a leader in this market.

Key Market Players

Leading companies in the nursing education market include:

1. University of Phoenix: Known for its extensive online nursing programs, the University of Phoenix offers a range of degrees from bachelor’s to doctoral programs, catering to working professionals seeking flexibility in their education.
2. Kaplan Inc.: Kaplan provides nursing education and test prep services, including NCLEX preparation courses, helping students achieve licensure and advance in their nursing careers.
3. Chamberlain University: Chamberlain University offers nursing degrees at multiple levels, including a unique online program for registered nurses (RNs) seeking to advance their education, with campuses across the U.S.
4. Walden University: Walden University offers comprehensive online nursing programs, including master’s and doctoral degrees, with a focus on advancing nursing practice and leadership in healthcare.
5. Grand Canyon University: Grand Canyon University provides nursing education through both on-campus and online programs, including RN-to-BSN, BSN, MSN, and DNP degrees, emphasizing Christian values and healthcare leadership.

The nursing education market is highly competitive, with a blend of traditional universities, online institutions, and specialized education providers offering a wide range of programs tailored to the growing demand for skilled nursing professionals. Companies like University of Phoenix, Walden University, and Chamberlain University lead the charge with extensive online offerings, providing flexible learning solutions for students. The competition is also fueled by the increasing demand for nursing workforce development, with a focus on both entry-level and advanced nursing degrees, including those targeting specialized fields in healthcare.

Market Report Scope

For further information, Get Free Sample

How the Benefits of a Technavio Market Research Report Can Empower Your Business

Technavio’s reports provide a range of market insights, including:

• A detailed analysis of the market, featuring market size, growth rate, segmentation, and regional performance
• In-depth analysis of the drivers, challenges, and other dynamics that will impact the growth of the market
• Predictions about upcoming trends and changes in consumer behavior
• Detailed information on key market players, including market positioning, product offerings, and more

Frequently Asked Questions About This Market

1. What are the key drivers of the nursing education market?
Key drivers include increasing demand for healthcare services, particularly due to an aging population and rising chronic health conditions, as well as the global shortage of nurses, which drives the need for more educational opportunities in the nursing field.

2. What trends are shaping the nursing education market?
Key trends include the rise of online nursing programs offering flexibility for working professionals, the growing use of simulation-based learning and virtual training, and a focus on advancing specialized nursing roles such as Nurse Practitioners and Clinical Nurse Specialists.

3. Which region leads the nursing education market?
North America leads the nursing education market, particularly the United States, due to its well-established healthcare system, high demand for nurses, and a large number of accredited nursing schools offering diverse educational programs.

4. Who are the top companies in the nursing education market?
Top companies include University of Phoenix, Kaplan Inc., Chamberlain University, Walden University, and Grand Canyon University, which offer a variety of online and on-campus nursing programs at undergraduate and graduate levels.

5. How competitive is the nursing education market?
The nursing education market is highly competitive, with numerous institutions offering a wide array of educational programs, particularly online options, to meet the growing demand for skilled nursing professionals in a rapidly evolving healthcare industry.

Table of Contents

1. Executive Summary

2. Scope of the Report

3. Market Landscape

3.1 Market Ecosystem

3.2 Market Characteristics

3.3 Market Segmentation Analysis

4. Market Sizing

4.1 Market Definition

4.2 Market Sizing 2024

4.3 Market Size and Forecast 2025-2029

4.4 Historic Market Size (2019-2023)

5. Impact of Technology

6. Five Forces Analysis

6.1 Bargaining power of buyers

6.2 Bargaining power of suppliers

6.3 Threat of new entrants

6.4 Threat of substitutes

7. Rivalry among competitors

8. Market Segmentation by Type

9. Market Segmentation by End-User

10. Customer Landscape

11. Drivers and Challenges

12. Market Trends

13. Competitive Landscape

14. Appendix

14.1 Research Methodology

14.2 List of Abbreviations