Online/Virtual Fitness Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China - Size and Forecast 2024-2028

  • Published: Jun 2025
  • Pages: 160

The online/virtual fitness market analysis report delves into the market size and growth projections of the online and virtual fitness industry in North America, Europe, APAC, South America, Middle East, and Africa, focusing on the US, UK, France, Germany, and China from 2024 to 2028. This comprehensive report covers market size, share, trends, growth drivers, challenges, and opportunities in the online/virtual fitness market, covering topics such as fitness apps, home workouts, live streaming fitness, on-demand workouts, fitness subscription services, virtual personal training, and online coaching.

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Market Segmentation

Technavio’s industry report provides actionable market insights on each segment, including market share and growth forecasts. Based on service offerings, the market is segmented into live and on-demand workouts, fitness apps, and subscription services.

Regional Analysis

Different parts of the world will have different demands, supply chain logistics, and legal nuances. Technavio’s market research helps facilitate strategic business decisions by providing a historical and focused look at regional markets. This report offers a region-by-region analysis of North America, Europe, APAC, South America, the Middle East and Africa, focusing on the US, UK, France, Germany, and China.

Market Dynamics

Key driving factors include the increasing adoption of digital fitness platforms, the convenience and flexibility they offer, and the growing trend of remote work and social distancing. Challenges include privacy concerns, the need for reliable internet connectivity, and the lack of in-person interaction.

Competitive Landscape

This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies in order to help clients improve their market positions. It also provides a detailed analysis of the upcoming market trends and challenges and how they will influence market growth, designed to help companies create effective strategies to make the most of the global market. Companies profiled in the report include Peloton Interactive, MyFitnessPal, Calm, Fitbit, Apple, and Amazon.

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Market Report Highlights

Base Year

      2023

Forecast Period

      2024-2028

Market Size

      USD X.XX Billion*

Market Growth

      X.XX%*

Service Type

  • Live and on-demand workouts
  • Fitness apps
  • Subscription services

Regional Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Key Companies Profiled

  • Peloton Interactive
  • MyFitnessPal
  • Calm
  • Fitbit
  • Apple
  • Amazon
  • Others

*Complete data available upon purchase of full report

FAQs

1. What is the size of the online/virtual fitness market in Europe?
Answer: The report provides the market size and growth trends for the online/virtual fitness market in Europe from 2024 to 2028.
2. What are the major players in the online/virtual fitness market?
Answer: Major players in the online/virtual fitness market include Peloton Interactive, MyFitnessPal, Calm, and Fitbit.
3. What are the growth drivers for the online/virtual fitness market?
Answer: The online/virtual fitness market is driven by the increasing adoption of digital fitness platforms, convenience and flexibility, and the growing trend of remote work and social distancing.
4. What are the challenges faced by the online/virtual fitness market?
Answer: The online/virtual fitness market faces challenges such as privacy concerns, the need for reliable internet connectivity, and the lack of in-person interaction.
5. What is the segmentation of the online/virtual fitness market based on service offerings?
Answer: The online/virtual fitness market is segmented into live and on-demand workouts, fitness apps, and subscription services.
6. Who are the target users of online fitness services?
Answer: The online/virtual fitness market caters to both individuals and corporate clients.

Table of Contents

1. Executive Summary

2. Market Landscape

3. Market Sizing

  • 3.1 Market definition
  • 3.2 Market segment analysis
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2024-2028

4. Historic Market Size

  • 4.1 Global market 2018 - 2022
  • 4.2 Type Segment Analysis 2018 - 2022
  • 4.3 Application Segment Analysis 2018 - 2022
  • 4.4 Geography Segment Analysis 2018 - 2022
  • 4.5 Country Segment Analysis 2018 - 2022

5. Five Forces Analysis

  • 5.1 Five forces summary
  • 5.2 Bargaining power of buyers
  • 5.3 Bargaining power of suppliers
  • 5.4 Threat of new entrants
  • 5.5 Threat of substitutes
  • 5.6 Threat of rivalry
  • 5.7 Market condition

6. Market Segmentation by Product Type

  • 6.1 Market segments
  • 6.2 Comparison by Product Type
  • 6.3 Market opportunity by Product Type

7. Market Segmentation by Application

  • 7.1 Market segments
  • 7.2 Comparison by Application
  • 7.3 Market opportunity by Application

8. Customer Landscape

  • 8.1 Customer landscape overview

9. Geographic Landscape

  • 9.1 Geographic segmentation
  • 9.2 Geographic comparison
  • 9.3 North America - Market size and forecast 2023-2028
  • 9.4 Europe - Market size and forecast 2023-2028
  • 9.5 APAC - Market size and forecast 2023-2028
  • 9.6 South America - Market size and forecast 2023-2028
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028

10. Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
  • 10.4 Market trends

11. Company Landscape

  • 11.1 Overview
  • 11.2 Company landscape
  • 11.3 Landscape disruption
  • 11.4 Industry risks

12. Company Analysis

  • 12.1 Companies covered
  • 12.2 Market positioning of companies

13. Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
  • 13.3 Currency conversion rates for US$
  • 13.4 Research methodology
  • 13.5 List of abbreviations

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Online/Virtual Fitness Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China - Size and Forecast 2024-2028
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