Raw Pet Food Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029

  • Published: Aug 2025
  • Pages: 160

Raw Pet Food Market Size 2025-2029

The raw pet food market size is forecast to increase by USD 2-4 billion at a CAGR of 6%-9% between 2025 and 2029. Exact values for this market can be accessed upon purchasing the report.

The market is driven by the growing awareness among pet owners about the benefits of raw food diets, which are perceived as healthier and more natural alternatives to conventional pet foods. However, the market faces challenges such as the high cost of raw ingredients, regulatory concerns related to food safety, and the logistics of maintaining freshness and quality. To mitigate these issues, companies are focusing on improving supply chain management, enhancing product safety, and educating consumers about the advantages of raw feeding. Raw pet food products are marketed as being rich in nutrients, offering a more balanced, bioavailable form of nutrition for pets. Additionally, sustainability and transparency are becoming key trends, as consumers demand more information about sourcing and manufacturing practices.

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How is this Market Segmented and Which is the Largest Segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in USD billions for the period 2025-2029, as well as historical data from 2019-2024 for the following segments.

  • Pet Type
    • Dogs
    • Cats
    • Others (birds, ferrets, etc.)
  • Product Type
    • Frozen
    • Freeze-dried
    • Dehydrated
  • Geography
    • APAC
      • China
      • Japan
    • North America
      • U.S.
      • Canada
    • Europe
      • Germany
      • UK
      • France
    • Middle East and Africa
    • South America
      • Brazil

Application Insights

The dog segment is expected to lead the market in terms of value due to the higher demand for specialized diets for dogs, especially among owners who are more inclined to invest in health-focused food options for their pets. Raw food diets are increasingly seen as beneficial for dogs in terms of improving digestion, energy levels, and overall health.

Regional Analysis

The market in North America, particularly in the U.S., is projected to expand rapidly due to the increasing demand for premium pet food. The U.S. is the largest market for raw pet food, driven by growing pet adoption rates and consumer awareness of the benefits of raw diets. Canada and Europe also show strong growth in this market, with increasing trends toward sustainability and the desire for high-quality, natural food options for pets.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Key Market Drivers Leading to the Rise in Adoption of Raw Pet Food Market?

As pet owners become more aware of the potential benefits of raw food diets, such as improved digestion, enhanced energy, and shinier coats, the demand for raw pet food has surged. Raw food diets are perceived to be closer to a pet’s natural nutritional needs and are gaining popularity as an alternative to commercial pet food.

What are the Market Trends Shaping the Raw Pet Food Market?

Pet owners increasingly view their pets as family members, which leads to higher spending on premium and specialized products. Additionally, the focus on sustainability, such as sourcing ingredients responsibly and using eco-friendly packaging, is influencing purchasing decisions. Companies are responding by improving transparency in sourcing and production practices.

What Challenges Does the Raw Pet Food Market Face During Growth?

Raw pet food products typically come with higher production costs compared to conventional pet food, due to the quality of ingredients and the need for careful handling and refrigeration. Furthermore, raw food products must adhere to strict food safety regulations, which can vary by region, making compliance an ongoing challenge for companies.

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. This market research report includes detailed analyses of the competitive landscape of the market and information about close to 20 key companies, including:

  • Primal Pet Foods
  • The Honest Kitchen
  • Nutrish
  • Nature’s Logic
  • Stella & Chewy's

Market Scope

Base Year

      2024

Forecast Period

      2025-2029

Market Size

      USD 2-4 Billion

Market Growth

      6%-9%

Pet Type

  • Dogs
  • Cats
  • Others

Product Type

  • Frozen
  • Freeze-dried
  • Dehydrated

Regional Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

Key Companies Profiled

  • Primal Pet Foods
  • The Honest Kitchen
  • Nutrish
  • Nature’s Logic
  • Stella & Chewy's
  • Others

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What are the Key Data Covered in this Market Research and Growth Report?

  • CAGR of the market during the forecast period.
  • Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029.
  • Precise estimation of the size of the market and its contribution to the parent market.
  • Accurate predictions about upcoming market growth and trends.
  • Growth of the market across APAC, North America, Europe, Middle East and Africa, and South America.
  • Thorough analysis of the market's competitive landscape and detailed information about companies.
  • Comprehensive analysis of factors that will challenge the growth of market companies.

Table of Contents

1. Executive Summary
2. Scope of the Report
3. Market Landscape
3.1 Market Ecosystem
3.2 Market Characteristics
3.3 Market Segmentation Analysis
4. Market Sizing
4.1 Market Definition
4.2 Market Sizing 2024
4.3 Market Size and Forecast 2025-2029
4.4 Historic Market Size (2019-2023)
5. Impact of Technology
6. Five Forces Analysis
6.1 Bargaining power of buyers
6.2 Bargaining power of suppliers
6.3 Threat of new entrants
6.4 Threat of substitutes
7. Rivalry among competitors
8. Market Segmentation by Pet Type
9. Market Segmentation by Product Type
10. Customer Landscape
11. Drivers and Challenges
12. Market Trends
13. Competitive Landscape
14. Appendix
14.1 Research Methodology
14.2 List of Abbreviations

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Raw Pet Food Market Size & Analysis for North America, Europe, APAC, South America, Middle East and Africa - US, UK, France, Germany, China – 2025-2029
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