U.S Beer Market by Product Type, by Application and Geographic: Analysis, Size, Growth, Trends, and Forecast, 2024-2028

  • Published: Apr 2025
  • Pages: 160

Market Size

  • Market Size: The US Beer Market is substantial, with annual revenues exceeding $100 billion. It is a key segment of the alcoholic beverages industry, encompassing a wide range of beer types and brands.
  • Consumption Trends: Beer consumption in the US reflects diverse consumer preferences, including traditional lagers, ales, stouts, porters, and the growing popularity of craft and specialty beers.
  • Economic Impact: Beer production and sales contribute significantly to the US economy, supporting jobs in brewing, distribution, retail, and hospitality sectors.

Market Report Highlights

Product
  • Lager
  • Ale
  • Stout & Porter
Distribution
  • On-trade
  • Off-trade
  • Online sales
Regional Landscape
  • North America
Key Companies Profiled
  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Constellation Brands

Market Report Insights

  • Consumer Preferences: Insights reveal shifting consumer preferences towards flavored beers, organic options, and regional beer styles influenced by cultural and demographic factors.
  • Regulatory Landscape: Analysis of regulatory factors impacting beer production, including labeling requirements, taxation policies, and marketing restrictions at federal, state, and local levels.
  • Market Dynamics: Factors such as changing demographics, economic conditions, competitive pressures, and technological advancements influencing market dynamics.

Market Segmentation

  • By Product Type:
    • Lager
    • Ale
    • Stout & Porter
    • Specialty Beers (e.g., IPA, wheat beer)
  • By Distribution Channel:
    • On-trade (bars, restaurants, pubs)
    • Off-trade (retail stores, supermarkets, convenience stores)
    • Online sales (e-commerce platforms, brewery websites)
  • By Packaging Type:
    • Bottled
    • Canned
    • Draught (kegs, growlers)

Regional Analysis

North America: Detailed analysis of regional variations in beer consumption, preferences, and market dynamics across different states and urban-rural divides.

Competitive Landscape

  • Major Players: Profiles of leading breweries and beer brands in the US market, including Anheuser-Busch InBev, Molson Coors Beverage Company, Constellation Brands, and Heineken USA.
  • Craft Beer Segment: Analysis of prominent craft breweries such as Sierra Nevada Brewing Co., The Boston Beer Company (Samuel Adams), and New Belgium Brewing Company.
  • Market Strategies: Assessment of competitive strategies, including product innovation, marketing campaigns, mergers and acquisitions, and partnerships with distributors and retailers.
  • Market Share Analysis: Evaluation of market shares across different beer categories and consumer segments.

Market Dynamics

  • Drivers: Factors driving market growth, such as urbanization, social trends favoring beer consumption, and increasing disposable incomes.
  • Restraints: Challenges including regulatory hurdles, health concerns related to alcohol consumption, and competition from wine, spirits, and non-alcoholic beverages.
  • Opportunities: Emerging opportunities in niche beer categories, expansion of craft beer offerings, and leveraging digital platforms for direct-to-consumer sales.

FAQ

  • What are the current trends influencing the US beer market?

    • Current trends include the rise of craft breweries, increasing demand for premium and specialty beers, and consumer preferences shifting towards healthier and more diverse beer options.
  • How is the craft beer segment evolving, and what impact does it have on the overall market?

    • The craft beer segment continues to grow, offering consumers unique flavors and artisanal brewing techniques. It has expanded the variety of beer choices available and increased competition in the market.
  • What are the regulatory challenges faced by breweries in different states?

    • Breweries navigate varying state regulations on distribution, alcohol content limits, labeling requirements, and licensing, impacting production costs and market entry strategies.
  • How are consumer preferences shifting towards premium and craft beers?

    • Consumers are increasingly willing to pay more for high-quality and distinctive beers, driving the growth of premium and craft segments. They seek out unique flavors, local sourcing, and transparency in brewing practices.
  • What strategies are breweries employing to enhance sustainability practices?

    • Breweries are adopting sustainable practices such as energy-efficient brewing processes, water conservation measures, recycling programs, and eco-friendly packaging to appeal to environmentally conscious consumers.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028
    • Exhibit 14: Chart on North America - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 16: Chart on North America: Year-over-year growth 2023-2028 (%)
    • Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

  • 4.1 U.S beer market 2018 - 2022
    • Exhibit 18: Historic Market Size – Data Table on global beer market 2018 - 2022 ($ billion)
  • 4.2 Packaging Segment Analysis 2018 - 2022
    • Exhibit 19: Historic Market Size – Packaging Segment 2018 - 2022 ($ billion)
  • 4.3 Distribution Channel Segment Analysis 2018 - 2022
    • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
  • 4.4 Geography Segment Analysis 2018 - 2022
    • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
  • 4.5 Country Segment Analysis 2018 - 2022
    • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

4 Historic Market Size

  • 4.1 Global beer market 2018 - 2022
    • Exhibit 18: Historic Market Size – Data Table on global beer market 2018 - 2022 ($ billion)
  • 4.2 Packaging Segment Analysis 2018 - 2022
    • Exhibit 19: Historic Market Size – Packaging Segment 2018 - 2022 ($ billion)
  • 4.3 Distribution Channel Segment Analysis 2018 - 2022
    • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
  • 4.4 Geography Segment Analysis 2018 - 2022
    • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
  • 4.5 Country Segment Analysis 2018 - 2022
    • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
  • 5.2 Bargaining power of buyers
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
  • 5.3 Bargaining power of suppliers
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
  • 5.4 Threat of new entrants
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
  • 5.5 Threat of substitutes
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
  • 5.6 Threat of rivalry
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
  • 5.7 Market condition
    • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Packaging

  • 6.1 Market segments
    • Exhibit 30: Chart on Packaging - Market share 2023-2028 (%)
    • Exhibit 31: Data Table on Packaging - Market share 2023-2028 (%)
  • 6.2 Comparison by Packaging
    • Exhibit 32: Chart on Comparison by Packaging
    • Exhibit 33: Data Table on Comparison by Packaging
  • 6.3 Bottles - Market size and forecast 2023-2028
    • Exhibit 34: Chart on Bottles - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 35: Data Table on Bottles - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 36: Chart on Bottles - Year-over-year growth 2023-2028 (%)
    • Exhibit 37: Data Table on Bottles - Year-over-year growth 2023-2028 (%)
  • 6.4 Cans - Market size and forecast 2023-2028
    • Exhibit 38: Chart on Cans - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 39: Data Table on Cans - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 40: Chart on Cans - Year-over-year growth 2023-2028 (%)
    • Exhibit 41: Data Table on Cans - Year-over-year growth 2023-2028 (%)
  • 6.5 Market opportunity by Packaging
    • Exhibit 42: Market opportunity by Packaging ($ billion)
    • Exhibit 43: Data Table on Market opportunity by Packaging ($ billion)

7 Market Segmentation by Distribution Channel

  • 7.1 Market segments
    • Exhibit 44: Chart on Distribution Channel - Market share 2023-2028 (%)
    • Exhibit 45: Data Table on Distribution Channel - Market share 2023-2028 (%)
  • 7.2 Comparison by Distribution Channel
    • Exhibit 46: Chart on Comparison by Distribution Channel
    • Exhibit 47: Data Table on Comparison by Distribution Channel
  • 7.3 On-trade - Market size and forecast 2023-2028
    • Exhibit 48: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 49: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 50: Chart on On-trade - Year-over-year growth 2023-2028 (%)
    • Exhibit 51: Data Table on On-trade - Year-over-year growth 2023-2028 (%)
  • 7.4 Off-trade - Market size and forecast 2023-2028
    • Exhibit 52: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 53: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
    • Exhibit 54: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
    • Exhibit 55: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
  • 7.5 Market opportunity by Distribution Channel
    • Exhibit 56: Market opportunity by Distribution Channel ($ billion)
    • Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview
    • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
    • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
    • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
  • 9.2 Geographic comparison
    • Exhibit 61: Chart on Geographic comparison
    • Exhibit 62: Data Table on Geographic comparison

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
    • Exhibit 88: Impact of drivers and challenges in 2023 and 2028
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
    • Exhibit 89: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption
    • Exhibit 90: Overview on factors of disruption
  • 11.4 Industry risks
    • Exhibit 91: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 92: Vendors covered
  • 12.2 Market positioning of vendors
    • Exhibit 93: Matrix on vendor position and classification
  • 12.3 Anheuser-Busch InBev
    • Exhibit 94: Anheuser-Busch InBev - Overview
    • Exhibit 95: Anheuser-Busch InBev - Product / Service
    • Exhibit 96: Anheuser-Busch InBev - Key offerings
  • 12.4 Molson Coors Beverage Company
    • Exhibit 97: Molson Coors Beverage Company - Overview
    • Exhibit 98: Molson Coors Beverage Company - Product / Service
    • Exhibit 99: Molson Coors Beverage Company - Key offerings
  • 12.5 Divine Design Manufacturing
    • Exhibit 100: Divine Design Manufacturing - Overview
    • Exhibit 101: Divine Design Manufacturing - Product / Service
    • Exhibit 102: Divine Design Manufacturing - Key offerings
  • 12.6 Gemini Pharmaceuticals
    • Exhibit 103: Gemini Pharmaceuticals - Overview
    • Exhibit 104: Gemini Pharmaceuticals - Product / Service
    • Exhibit 105: Gemini Pharmaceuticals - Key offerings
  • 12.7 Gummi World
    • Exhibit 106: Gummi World - Overview
    • Exhibit 107: Gummi World - Product / Service
    • Exhibit 108: Gummi World - Key offerings
  • 12.8 Life All Natural
    • Exhibit 109: Life All Natural - Overview
    • Exhibit 110: Life All Natural - Product / Service
    • Exhibit 111: Life All Natural - Key offerings
  • 12.9 Life Solution
    • Exhibit 112: Life Solution - Overview
    • Exhibit 113: Life Solution - Product / Service
    • Exhibit 114: Life Solution - Key offerings
  • 12.10 Makers Nutrition LLC
    • Exhibit 115: Makers Nutrition LLC - Overview
    • Exhibit 116: Makers Nutrition LLC - Product / Service
    • Exhibit 117: Makers Nutrition LLC - Key offerings
  • 12.11 Organimed LLC
    • Exhibit 118: Organimed LLC - Overview
    • Exhibit 119: Organimed LLC - Product / Service
    • Exhibit 120: Organimed LLC - Key offerings
  • 12.12 Pharmatech Inc.
    • Exhibit 121: Pharmatech Inc. - Overview
    • Exhibit 122: Pharmatech Inc. - Product / Service
    • Exhibit 123: Pharmatech Inc. - Key offerings
  • 12.13 ROCKTOMIC LABS LLC
    • Exhibit 124: ROCKTOMIC LABS LLC - Overview
    • Exhibit 125: ROCKTOMIC LABS LLC - Product / Service
    • Exhibit 126: ROCKTOMIC LABS LLC - Key offerings
  • 12.14 Superior Supplement Manufacturing LLC
    • Exhibit 127: Superior Supplement Manufacturing LLC - Overview
    • Exhibit 128: Superior Supplement Manufacturing LLC - Product / Service
    • Exhibit 129: Superior Supplement Manufacturing LLC - Key offerings
  • 12.15 Supplement Manufacturing Partner
    • Exhibit 130: Supplement Manufacturing Partner - Overview
    • Exhibit 131: Supplement Manufacturing Partner - Key offerings
  • 12.16 Twinlab Consolidated Corp.
    • Exhibit 132: Twinlab Consolidated Corp. - Overview
    • Exhibit 133: Twinlab Consolidated Corp. - Product / Service
    • Exhibit 134: Twinlab Consolidated Corp. - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
    • Exhibit 138: Inclusions checklist
    • Exhibit 139: Exclusions checklist
  • 13.3 Currency conversion rates for US$
    • Exhibit 140: Currency conversion rates for US$
  • 13.4 Research methodology
    • Exhibit 141: Research methodology
    • Exhibit 142: Validation techniques employed for market sizing
    • Exhibit 143: Information sources
  • 13.5 List of abbreviations
    • Exhibit 144: List of abbreviations
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U.S Beer Market by Product Type, by Application and Geographic: Analysis, Size, Growth, Trends, and Forecast, 2024-2028
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