US SMS Marketing Market by End-User, by Enterprise Type and Geography: Analysis, Size, Growth, Trends, and Forecast, 2024-2028

Market Size

The SMS marketing market in the US is being driven by the increasing adoption of smartphones and the widespread availability of internet connectivity, which has expanded the potential reach of SMS marketing dramatically. Organizations are leveraging AI-enabled SMS marketing tools to enhance their campaigns and improve click-through rates (CTR). Initiatives such as those by the Internet Innovation Alliance further underscore the importance of cell phone ownership and internet connectivity for effective SMS marketing strategies. This market is segmented by enterprise size (SMEs and large enterprises) and by end-user. This report also analyzes key competitors in the US SMS marketing market, such as Chartboost, IBM, and Salesforce.

Technavio’s in-depth industry report analyzes the current state of the US SMS marketing market and provides detailed forecasts on its performance over the coming years. It examines key factors such as market drivers, challenges, and key emerging trends, as well as the competitive landscape. Also included is a breakdown of the types of products available in the market, along with their market shares and future prospects.

Market Report Highlights

Market Report Insights

• Precise evaluation of the market’s size and a forecast of market performance from 2024 to 2028
• Qualitative and quantitative analysis of the current market scenario and future prospects, allowing clients to make informed business decisions
• In-depth analysis of the drivers and challenges that will impact the growth of the market between 2024 and 2028
• Predictions about upcoming trends and changes in consumer behavior
• A thorough industry analysis of the competitive landscape and detailed information on key market players, including factors such as market positioning and product offerings
• Region-by-region analysis of market growth and opportunities

Market Segmentation

The US SMS marketing market is segmented according to enterprise size and end-user. Technavio’s industry report provides actionable market insights on each segment, including market share and growth forecasts.

End-User Segmentation

• BFSI
• Media and Entertainment
• Retail
• Travel
• Others

Enterprise Type Segmentation

• SMEs
• Large Enterprises

Regional Analysis

Different regions will have different demands, supply chain logistics, and other factors to take into consideration when entering a new market. Technavio’s US SMS marketing market research helps facilitate strategic business decisions by providing a detailed look at regional market trends, drivers, and challenges along with predictions for regional market sizes and growth.

Competitive Landscape

This report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies in order to help clients improve their market positions. It also provides a detailed analysis of the upcoming US SMS marketing market trends and challenges and how they will influence market growth, designed to help companies create effective strategies to make the most of the market.

Companies leading the US SMS marketing market include:

• Amobee Inc.
• Chartboost
• IBM Corporation
• Salesforce Inc.
• Slick Innovations LLC

Market Dynamics

In order to make informed business decisions and strategies on the US SMS marketing market, it’s important to be informed of the many factors impacting the market. What is driving growth in the market and how does that influence new product releases? What challenges are increasing risk for a specific course of action or in a specific market? What will the key trends be over the next several years and what is the best way to take advantage of them? The answers to these questions help companies to evaluate business approaches and develop growth strategies for the US SMS marketing market.

Marketers are increasingly focusing on the personalization of marketing content to improve engagement and conversion rates. AI can play a key role in analyzing customer data and enabling SMS marketers to tailor their messages for individual recipients. This personalization enhances the effectiveness of advertising campaigns and drives customer engagement.

AI-based SMS marketing technologies enable two-way communications, facilitating consumer interaction and content delivery. Response time is crucial in SMS marketing, and factors such as the character limit of SMS influence the effectiveness of campaigns. Marketers often break down long messages into multiple smaller pieces to maximize impact.

Enterprises are utilizing SMS marketing to deliver personalized promotional offers directly to targeted customers' mobile devices. This personalized marketing technique helps businesses reach prospective consumers and convert them into paying customers. The impact of SMS marketing is felt across sectors, including the health sector where drug producers, healthcare practitioners, and doctors utilize SMS marketing to deliver services and updates to patients. The proliferation of low-cost smartphones and the adoption of mobile payments and banking further contribute to the growth of SMS marketing across industries such as retail, media and entertainment, travel, automotive, healthcare, IT and telecom, and e-commerce retailing.

SMS marketing strategies encompass a wide range of approaches, including location-based services, consumer shopping experiences, promotional SMS, two-way messages, SMS voting, SMS polls, and in-app marketing. Banks leverage SMS marketing to offer tailored products and service-related content to customers, enhancing cost-effectiveness and customer engagement. Brands utilize text message promotions to keep customers informed about brand activities and offer updates on promotions and deals.

FAQ

What types of messages can be sent through SMS Marketing?

Messages can include promotional offers, event reminders, product updates, customer surveys, transactional alerts (like order confirmations), and personalized messages based on customer preferences.

How is SMS Marketing regulated in the US?

SMS Marketing in the US is regulated by laws such as the Telephone Consumer Protection Act (TCPA) and guidelines from the Cellular Telecommunications Industry Association (CTIA). These regulations require businesses to obtain consent from recipients before sending marketing messages and provide opt-out options.

What are the challenges of SMS Marketing?

Challenges include ensuring message relevance to avoid spamming, managing opt-in and opt-out requests, navigating regulatory compliance, maintaining a clean and updated contact list, and adapting to changing consumer preferences and technology.

How does SMS Marketing integrate with other marketing channels?

SMS Marketing can complement other channels such as email marketing, social media, and mobile apps by reinforcing messages, driving traffic to digital platforms, and enhancing customer engagement through omnichannel strategies.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on North America: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

• 4.1 Dietary supplements market in North America 2018 - 2022
  • Exhibit 18: Historic Market Size – Data Table on dietary supplements market in north America 2018 - 2022 ($ billion)

• 4.2 Distribution Channel Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

• 4.3 Product Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Exhibit 29: Chart on Distribution Channel - Market share 2023-2028 (%)
  • Exhibit 30: Data Table on Distribution Channel - Market share 2023-2028 (%)

• 6.2 Comparison by Distribution Channel
  • Exhibit 31: Chart on Comparison by Distribution Channel
  • Exhibit 32: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2023-2028
  • Exhibit 33: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 34: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Exhibit 36: Data Table on Offline - Year-over-year growth 2023-2028 (%)

• 6.4 Online - Market size and forecast 2023-2028
  • Exhibit 37: Chart on Online - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 38: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Chart on Online - Year-over-year growth 2023-2028 (%)
  • Exhibit 40: Data Table on Online - Year-over-year growth 2023-2028 (%)

• 6.5 Market opportunity by Distribution Channel
  • Exhibit 41: Market opportunity by Distribution Channel ($ billion)
  • Exhibit 42: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments
  • Exhibit 43: Chart on Product - Market share 2023-2028 (%)
  • Exhibit 44: Data Table on Product - Market share 2023-2028 (%)

• 7.2 Comparison by Product
  • Exhibit 45: Chart on Comparison by Product
  • Exhibit 46: Data Table on Comparison by Product

• 7.7 Others - Market size and forecast 2023-2028
  • Exhibit 63: Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 64: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 65: Chart on Others - Year-over-year growth 2023-2028 (%)
  • Exhibit 66: Data Table on Others - Year-over-year growth 2023-2028 (%)

• 7.8 Market opportunity by Product
  • Exhibit 67: Market opportunity by Product ($ billion)
  • Exhibit 68: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 69: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 70: Chart on Market share by geography - 2023-2028 (%)
  • Exhibit 71: Data Table on Market share by geography - 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 72: Chart on Geographic comparison
  • Exhibit 73: Data Table on Geographic comparison

• 9.6 Market opportunity by geography
  • Exhibit 74: Market opportunity by geography ($ billion)
  • Exhibit 75: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 76: Impact of drivers and challenges in 2023 and 2028

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 77: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 78: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 79: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 80: Vendors covered

• 12.2 Market positioning of vendors
  • Exhibit 81: Matrix on vendor position and classification

• 13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 82: Inclusions checklist
  • Exhibit 83: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 84: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 85: Research methodology
  • Exhibit 86: Validation techniques employed for market sizing
  • Exhibit 87: Information sources

• 13.5 List of abbreviations
  • Exhibit 88: List of abbreviations