Published on: August 07, 2024
The global sports apparel market size is expected to grow by USD 99.75 billion between 2023 and 2028 at a compound annual growth rate of 8.17%. The sports apparel market caters to a diverse range of consumers, including athletes, fitness enthusiasts, and those otherwise leading an active lifestyle. It blends fashion and function, offering clothing and accessories designed for performance, comfort, and self-expression.
There are a wide range of product categories, such as jerseys, shorts, t-shirts, leggings, shoes, socks, and hats. Distribution channels for sports apparel include e-commerce sites, brand outlets, discount stores, and department stores.
The increasing focus on health and fitness, the rise of athleisure wear, and technological advancements in fabric technologies are helping to drive the market’s growth. Analysts forecast continued expansion, particularly with the growing popularity of e-commerce platforms and virtual fitness platforms.
Trends shaping the sports apparel market include the demand for inclusive sizing options, sustainable fashion, and athleisure wear. Influencer marketing and brand collaborations with athletes and celebrities are driving brand visibility and desirability among target audiences.
The growing focus on health and fitness, the rise of athleisure wear as everyday fashion, and the increasing demand for specialized sports apparel that caters to activities such as yoga, cycling, and running are all driving market growth. Technological advancements in fabric technologies enhance performance and comfort for consumers, increasing the popularity of sports apparel. Competition is driving innovation and R&D efforts.
The sports apparel market also faces challenges such as counterfeit products impacting brand differentiation and sustainability concerns related to manufacturing processes. Ensuring a positive shopping experience for customers on e-commerce platforms can also be difficult to manage.
Despite this, the rise of e-commerce platforms and virtual fitness platforms is expanding the customer base and improving the shopping experience. Manufacturers can capitalize on opportunities for growth by offering unique products, catering to consumer demands for sustainable and environmentally conscious options, and leveraging influencer marketing to enhance brand visibility and desirability.
North America is projected to account for 39% of the global market’s growth by 2028. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the major factors behind the significant growth of the market in North America is the increase in people's participation in sports activities such as basketball and rugby. North America is also known for its popular marathon races. Some of the most popular marathons include the Boston Marathon, Chicago Marathon, and New York City Marathon.
Technavio's sports apparel industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our sports apparel market reports include:
In order to provide you with a comprehensive view of the sports apparel industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the sports apparel market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
Our in-depth knowledge of the sports apparel market is built on decades of experience and a global network of industry experts. We know the importance of having a strong foundation on which to base important decisions, and with over 500 analysts located around the world, we deliver actionable insights for every segment of the market.
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
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