Published on: November 25, 2019
Tablets are computers which are smaller in form-factor than a notebook but is larger than a smartphone. The advantage of easy portability is one of the major reasons that drive the consumer preference for tablets. Additionally, miniaturization, longer battery life, and gesture recognition are few of the factors that are expected to drive the demand for tablets in the forecast period. We categorize the tablet market as a part of the global technology hardware, storage & peripherals market. The global technology hardware, storage & peripherals market covers manufacturers of cellular phones, personal computers, servers, electronic computer components, and peripherals. Includes data storage components, motherboards, audio and video cards, monitors, keyboards, printers, and other peripherals. Our reports on the tablets market provide a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis of around 30 vendors.
The worldwide tablet market is witnessing a slowdown due to a lack of demand from the consumer segment. However, the growth from enterprise segment remains slow and steady, with increasing adoption of detachable tablets. Over the next five years, the market is expected to witness a lower single-digit decline in terms of shipments. The global tablet market is dominated Apple Inc., followed by Samsung Electronics and Huawei Technologies.
Many factors are expected to drive growth in the tablets market during the forecast period. Our analysis identifies the following factors to be driving the growth in the tablet market:
Companies in hospitality, healthcare, education, retail, media, entertainment, and sector are aggressively shifting from PCs to tablets. From the enterprises’ perspective, it significantly reduces their IT cost whereas the benefit of portability offers higher flexibility in a working environment.
One of the major challenges faced by the vendors in the market was that tablet prices remained high for a long time since the time of their introduction, making them less affordable to a vast majority of customers. To tackle this challenge, market vendors started introducing low-cost tablets, which is boosting the growth of the market. For instance, In May 2018, Microsoft Corp. announced that it is planning to introduce a cheaper version of its Surface tablets to compete with Apple iPad.
Rugged tablets are primarily used in commercial and industrial sectors by end-users to gain access and control of real-time data and analytics that can be used to optimize processes. Market vendors are focusing on integrating multiple features such as barcode reader and fingerprint reader in these devices which are fueling the demand for rugged tablets.
Meanwhile, the vendors operating in the market face numerous challenges in increasing their sales and improving profitability. Some of those challenges are:
One of the major hindrances for the growth of the global tablet market is the increasing preference of customers to use smartphones. With rapid technological developments and the introduction of next-generation smartphones capable of handling high-end applications, smartphones are slowly but steadily substituting tablets.
Unlike smartphones and notebooks, which have witnessed a continual series of technological transformation in terms of product size, features, and technology, product development in the tablet category has remained relatively lower. Due to this, tablets didn’t adapt to the changing consumer preferences, and hence the market is witnessing a slowdown in demand.
The global tablet market can be segmented into the following:
We provide a detailed analysis of around 30 vendors operating in the tablet market, including some of the prominent vendors such as Apple Inc., AsusTek Computer Inc., Samsung Electronics Co. Ltd., Lenovo Group Ltd., Google LLC, Acer Inc., Amazon.com Inc., Microsoft Corp., Huawei Technologies Co. Ltd., HP Development Co. LP, and LG Electronics Inc. as among the leading vendors in the global market. Investment, mergers and acquisitions, research and development to improve product are some of the strategies adopted the manufacturers in the global tablet market.
Some of the key developments mentioned in our tablet market report include:
Backed with competitive intelligence and benchmarking, our tablet market research is designed to provide entry support, customer and M&A assessment, as well as go-to-market strategy support.
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