Published on: February 07, 2020
The tennis market is witnessing substantial growth, fueled by the increasing construction of tennis courts on a global scale. This growth mirrors the sport's rising popularity across various demographic segments, positioning these courts as desirable venues for training and competitions. Governments are acknowledging the benefits of tennis, making investments in court facilities to cater to the expanding number of enthusiasts. This growth is further increased by the sport's accessibility, which appeals to a wide range of age groups and skill levels.
The tennis market is influenced by factors such as the athleisure trend's impact on consumer shift towards active lifestyles and the rise of digital fitness platforms offering virtual workouts and mobile fitness apps. Despite challenges such as unpredictable weather conditions and counterfeit products, the market is expected to witness steady growth driven by consumer engagement and product innovation. The tennis market represents a significant segment within the sports industry. With a focus on performance gear, athletic apparel, and fitness equipment, the tennis market caters to a diverse consumer base ranging from recreational players to professional athletes.
Key trends in the tennis market include the adoption of eco-friendly materials in sports equipment manufacturing, the growth of e-commerce portals that enable online shopping for tennis gear, and the emergence of forms of exercise such as cardio tennis. Brands are leveraging sustainable practices and product advertisements to drive brand loyalty and consumer engagement.
The popularity of tennis tournaments featuring professional players, the increasing consumer awareness of health and fitness benefits associated with tennis, and the availability of performance gear and athletic apparel from leading brands are all contributing to the growth of the tennis market. Associations and local manufacturers play a crucial role in direct promotion and marketing of tennis products.
Challenges in the tennis market include the high costs associated with sports equipment, unpredictable weather conditions impacting outdoor play, and the proliferation of counterfeit products affecting brand reputation and consumer trust. However, brands are addressing these challenges through strategic partnerships, sponsorship deals, and retail strategies aimed at market expansion and revenue growth.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America offers significant growth opportunities for the tennis market, with a rising number of regular players in the US and Canada for recreational purposes. The rising number of frequent players, especially among the younger generation, is increasing the demand for tennis equipment.
Technavio's tennis industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our tennis market reports include:
In order to provide you with a comprehensive view of the tennis industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the tennis market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
Our in-depth knowledge of the tennis market is built on decades of experience and a global network of industry experts. We know the importance of having a strong foundation on which to base important decisions, and with over 500 analysts located around the world, we deliver actionable insights for every segment of the market.
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
LinkedIn
Facebook 
Twitter
Email
Reddit
Tumblr
Quora
Pinterest
WhatsApp