Published on: November 25, 2019
Vegetables are in high demand due in part to the growing vegan population and a shift towards plant-based diets. Vegetables such as tomatoes, cabbage, onion, beans, carrots, and others are rich in nutrients and vitamins, which contribute to the overall development of the human body. People in both developed and developing nations are becoming more conscious of the advantages of eating fresh and healthy foods, which has been a major market driver for the growth of the vegetable segment. The increasing disposable income of consumers and economic growth in developing nations are also driving demand for vegetables.
The vegetable market is witnessing a steady increase in size, with a promising forecast for continued growth. Vegetable product types include fresh, frozen, canned, and processed vegetables, while distribution channels include businesses like supermarkets, specialty stores, online retailers, and farmer's markets.
Several trends are shaping the vegetable market, such as the rise of veganism, driven by concerns over health, environmental sustainability, and animal welfare. Additionally, there is a growing preference for plant-based diets among consumers who don’t consider themselves vegan or vegetarian, leading to increased demand for vegetable-based products and alternatives to meat.
Along with the growing vegan population, urbanization and economic growth are also driving the vegetable market. As urban populations increase and disposable incomes rise, consumers are seeking convenient and healthy food options, leading to higher demand for vegetables.
The vegetable market faces several challenges as well. These include fluctuating consumer preferences, competition from other food sectors, and concerns regarding food safety and supply chain disruptions. Addressing issues such as food waste and perishability can also pose significant challenges for industry players.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC leads the global vegetable market, with China and India being the largest markets in the region. The growing disposable income of the population in the region and growing awareness regarding the health benefits of the consumption of fresh vegetables are driving growth, along with the region’s growing population.
Technavio's vegetable industry reports monitor the leading players in the global market along with their current and forecasted market share. Our analysis covers regional and global companies. Some of the top companies covered in our vegetable market reports include:
In order to provide you with a comprehensive view of the vegetable industry, our experts analyze the market from many different perspectives. Our reports help identify opportunities, risks, key competitors, and more, helping you make timely, informed decisions to optimize your position in the market.
Technavio reports insights include:
Develop a deeper understanding of the vegetable market with Technavio’s comprehensive market research reports. We provide the latest information on key industry dynamics, including global and regional market forecasts, internal and external pressure points, the vendor landscape, and more.
Our in-depth knowledge of the vegetable market is built on decades of experience and a global network of industry experts. We know the importance of having a strong foundation on which to base important decisions, and with over 500 analysts located around the world, we deliver actionable insights for every segment of the market.
Technavio’s market research reports provide an analysis of current trends and how they are affecting the market. We also identify market drivers and challenges to help you discover opportunities and avoid pitfalls.
Every Technavio report includes detailed segmentation insights, breaking down the market in terms of product type, geography, sales channels, and more. And if you’re looking for something a little more specific, our Custom Research Solutions can tailor any report to meet your unique needs.
We provide detailed profiles on the biggest competitors in the market, including data such as business divisions, product offerings, and news. Our reports also include an overview of the competitive landscape as a whole, including the risks and opportunities that it presents.
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